【正文】 ................ 31 資源評(píng)估 ............................................................................................. 32 財(cái)務(wù)測(cè)算 ............................................................................................. 32 商業(yè)定位 ........................................................................................................ 32 營(yíng)銷(xiāo)模式設(shè)定 ...................................................................................... 32 管理模式設(shè)定 ...................................................................................... 32 商業(yè)規(guī)劃 ........................................................................................................ 33 區(qū)域位置規(guī)劃 ...................................................................................... 33 規(guī)模體量規(guī)劃 ...................................................................................... 33 交通組織規(guī)劃 ...................................................................................... 33 功能布局規(guī)劃 ...................................................................................... 33 目標(biāo)商戶規(guī)劃 ...................................................................................... 33 商業(yè)設(shè)計(jì) ........................................................................................................ 34 ................................................................................ 34 能源配套設(shè)計(jì) ...................................................................................... 34 物流、客流、車(chē)流設(shè)計(jì) ........................................................................ 34 外觀形象和環(huán)境設(shè)計(jì) ............................................................................ 34 運(yùn)營(yíng)管理模式設(shè)計(jì) ............................................................................... 34 項(xiàng)目商業(yè)輻射半徑拓展研究 ...................................................................................... 34 特色商業(yè)吸引周邊城市客源 ............................................................................ 34 奧特萊斯概念 ................................................................................................. 35 全業(yè)態(tài)組合吸引 XX市區(qū)客源 .......................................................................... 36 銷(xiāo)品茂概念 .................................................................................................... 37 第六章 項(xiàng)目 SWOT分析 ........................................................................................................... 38 項(xiàng)目 SWOT分析 .......................................................................................................... 38 優(yōu)勢(shì)（ S） ...................................................................................................... 38 劣勢(shì)（ w） ...................................................................................................... 38 機(jī)會(huì)（ O） ...................................................................................................... 38 威脅（ T） ...................................................................................................... 39 第 3 頁(yè) 項(xiàng)目?jī)r(jià)值判斷 ........................................................................................................... 39 項(xiàng)目投資開(kāi)發(fā)建議 .................................................................................................... 40 第七章 建筑風(fēng)格與設(shè)計(jì)規(guī)劃 ................................................................................................... 42 打造區(qū)域地標(biāo)建筑 .................................................................................................... 42 建筑風(fēng)格建議 ................................................................................................. 42 內(nèi)部裝修建議 ................................................................................................. 42 ..................................................................................................... 42 動(dòng)線規(guī)劃 ........................................................................................................ 42 塊型設(shè)計(jì) ........................................................................................................ 43 照明設(shè)計(jì) ........................................................................................................ 43 頂柵設(shè)計(jì) ........................................................................................................ 43 地坪設(shè)計(jì) ........................................................................................................ 43 共享空間 ........................................................................................................ 43 氛圍設(shè)計(jì) ........................................................................................................ 43 廣告標(biāo)牌 ........................................................................................................ 43 品牌設(shè)計(jì) ........................................................................................................ 44 第八章 項(xiàng)目業(yè)態(tài)規(guī)劃 ............................................................................................................. 45 業(yè)態(tài)規(guī)劃原則 ........................................................................................................... 45 項(xiàng)目業(yè)態(tài)定位 ........................................................................................................... 46 主力店的定位 ................................................................................................. 46 大型連鎖超市 ...................................................................................... 46 大型超市選址要求 ............................................................................... 46 必備性商業(yè)定位 ............................................................................................. 50 必備性業(yè)態(tài) .......................................................................................... 50 選擇性業(yè)態(tài) .......................................................................................... 50 特色性商業(yè)定位 ............................................................................................. 50 品牌直