【正文】 ............................................................ 37 產(chǎn)品定位 ..................................................................................................................... 38 建筑風(fēng)格定位 .............................................................................................................. 38 目標(biāo)客戶定位 .............................................................................................................. 39 物業(yè)管理定位 .............................................................................................................. 40 第五章 項(xiàng)目規(guī)劃設(shè)計(jì) ....................................................................................................... 41 第一節(jié)、項(xiàng)目規(guī)劃設(shè)計(jì)條件 ............................................................................................ 41 第二節(jié)、項(xiàng)目技術(shù)指標(biāo) .................................................................................................... 41 第三節(jié)、項(xiàng)目規(guī)劃設(shè)計(jì) .................................................................................................... 42 規(guī)劃設(shè)計(jì)理念 .............................................................................................................. 42 規(guī)劃設(shè)計(jì)指導(dǎo)思想 ....................................................................................................... 43 總平規(guī)劃設(shè)計(jì)布局要點(diǎn) ................................................................................................ 43 建筑風(fēng)格設(shè)計(jì) .............................................................................................................. 43 豎向空間設(shè)計(jì) .............................................................................................................. 45 戶型設(shè)計(jì) ..................................................................................................................... 47 景觀設(shè)計(jì) ..................................................................................................................... 48 總平交通設(shè)計(jì) .............................................................................................................. 50 供電設(shè)計(jì) ..................................................................................................................... 51 消防設(shè)計(jì) .................................................................................................................... 51 1防排煙 ....................................................................................................................... 52 1結(jié)構(gòu)設(shè)計(jì) .................................................................................................................... 52 1給排水設(shè) 計(jì) ................................................................................................................ 52 1空調(diào)與通風(fēng)設(shè)計(jì) ......................................................................................................... 53 1防雷與接地 ................................................................................................................ 53 1報(bào)警與聯(lián)動 ................................................................................................................ 54 1天燃?xì)庠O(shè)計(jì) ................................................................................................................ 54 1電話系統(tǒng)、電纜電視系統(tǒng)、廣播系統(tǒng)、項(xiàng)目防盜對講系統(tǒng)、閉路監(jiān)控系統(tǒng) .................. 54 1項(xiàng)目配套設(shè)施 ............................................................................................................. 54 第六章 項(xiàng)目價(jià)格分析 ....................................................................................................... 56 第一節(jié)、住宅市場定價(jià)分析 ............................................................................................ 56 可類比住宅項(xiàng)目及參數(shù)確定 ......................................................................................... 56 本地塊比較價(jià)格計(jì)算值 ................................................................................................ 57 第二節(jié)、商業(yè)市場定價(jià) 分析 ............................................................................................ 57 第七章 項(xiàng)目投資估算與資金籌措 ................................................................................... 58 竹島置地 第 3 頁 共 76 頁 建設(shè)成本估算 .............................................................................................................. 58 靜態(tài)總投資 .................................................................................................................. 60 動態(tài)總投資 .................................................................................................................. 60 資本金 ......................................................................................................................... 61 資金籌借 ..................................................................................................................... 61 第八章 項(xiàng)目銷售利潤分析 ............................................................................................... 62 初步產(chǎn)值利潤分析 ....................................................................................................... 62 盈虧平衡分析 .............................................................................................................. 62 敏感分析 ..................................................................................................................... 63 項(xiàng)目開發(fā)現(xiàn)金流量表 .................................................................................................... 64 財(cái)務(wù)評價(jià) 結(jié)論 .............................................................................................................. 65 第九章 項(xiàng)目開發(fā)時(shí)間計(jì)劃與資金使用計(jì)劃 ................................................................... 66 第一節(jié)、項(xiàng)目開發(fā)時(shí)間計(jì)劃 ............................................................................................ 66 第二節(jié)、資金使用計(jì)劃 .................................................................................................... 66 第十章 項(xiàng)目組織機(jī)構(gòu)與人員配置 ................................................................................... 67 第一節(jié)、項(xiàng)目組織機(jī)構(gòu) ...........................................................................................