【正文】 .................................................................... 4 .......................................................................... 4 .................................................................................... 5 ........................................................................................... 5 .................................................................................... 6 及建議 ........................................................................................ 6 第二部分：市場(chǎng)研究 ........................................................................................................ 6 ...................................................................................................... 6 房地產(chǎn) 行業(yè)發(fā)展分析 .................................................................................... 6 ........................................................................................... 7 ................................................................................. 7 .......................................................................... 7 市場(chǎng)分析 ...................................................................................................... 8 ............................................................................. 8 ................................................................................. 8 ............................................................................. 8 .................................................................................................. 9 ................................................................................. 9 SWOT分析 ......................................................................................... 9 ........................................................................................... 9 第三部分：項(xiàng)目 開發(fā)方案 ............................................................................................... 10 .................................................................................. 10 ................................................................................................... 10 .................................................................................................... 11 .................................................................................................... 13 ........................................................................................................... 14 ........................................................................................................... 14 ................................................................................................ 15 第四部分： 投資估算與融資方案 ..................................................................................... 15 2 ........................................................................................................... 15 .................................................................................. 15 ......................................................................................... 15 ............................................................................................. 18 ................................................................................................ 18 ......................................................................................... 18 ................................................................................................ 18 ......................................................................................... 18 ............................................................................................. 19 ...................................................................................... 19 ........................................................................................................... 19 ......................................................................................... 19 ......................................................................................... 19 ......................................................................................... 20 ......................................................................................... 20 ......................................................................................... 20 第五部分： 財(cái)務(wù)評(píng)價(jià) ...................................................................................................... 20 參數(shù)選取 ........................................................................... 20 （ 方案 1） .......................................................................................... 21 .................................................................................. 21 ......................................................................................... 21 ......................................................................................... 22 ......................................................................................... 22 ............................................................................................. 22 （ 方案 2） .......................................................................................... 22 .................................................................................................... 22 第六部分： 不確定性分析 ............................................................................................... 22 .................................................................................................... 23 ....................................................................................................... 23 ............................................................................... 23 ............................................................................... 23 ........