【正文】 ........................11. 銷售預測 ................................................................................................................................15. 營銷策略 ................................................................................................................................19第 3 章 建設規(guī)模與項目開發(fā)條件 ....................................................................................................21. 建設規(guī)模 ................................................................................................................................21. 項目概況現(xiàn)狀 ........................................................................................................................21. 項目建設條件 ........................................................................................................................22第 4 章 建筑方案 ................................................................................................................................26. 設計依據(jù) ................................................................................................................................26. 項目設計主題和開發(fā)理念 ....................................................................................................26. 項目總體規(guī)劃方案 ................................................................................................................27. 建筑設計 ................................................................................................................................28. 結構設計 ................................................................................................................................29. 給排水設計 ............................................................................................................................30第 5 章 節(jié)能節(jié)水措施 ........................................................................................................................32. 設計依據(jù) ................................................................................................................................32. 建筑部分節(jié)能設計 ................................................................................................................32第 6 章 環(huán)境影響評價 ........................................................................................................................33. 編制依據(jù) ................................................................................................................................33. 環(huán)境現(xiàn)狀 ................................................................................................................................33. 項目建設對環(huán)境的影響 ........................................................................................................34. 環(huán)境保護措施 ........................................................................................................................34第 7 章 勞動衛(wèi)生與消防 ....................................................................................................................35. 指導思想 ................................................................................................................................35. 職業(yè)安全衛(wèi)生健康對策與措施 ............................................................................................35. 消防設計 ................................................................................................................................36第 8 章 組織機構與人力資源配置 ....................................................................................................38. 組織機構 ................................................................................................................................38. 人力資源配置 ........................................................................................................................38第 9 章 項目實施進度 ........................................................................................................................392 / 55. 項目開發(fā)期 ............................................................................................................................39. 項目實施進度安排 ................................................................................................................39. 項目實施過程控制措施 ........................................................................................................39第 10 章 項目招投標 ............................................................................................................................41. 工程項目招標投標概述 ........................................................................................................41. 工程項目招標投標因素分析 ................................................................................................42. 招標依據(jù) ................................................................................................................................44. 招標范圍 ................................................................................................................................44. 招標方式 ................................................................................................................................44第 11 章 投資估算與資金籌措 ............................................................................................................45. 投資估 算 ................................................................................................................................45. 資金籌措 ................................................................................................................................45第 12 章 財務評價 ................................................................................................................................47. 項目評估依據(jù) ........................................................................................................................47. 財務評價基礎數(shù)據(jù)的選擇 ....................................................................................................47. 財務評價 .............................................................................