外文翻譯---全球營(yíng)銷戰(zhàn)略選擇：標(biāo)準(zhǔn)化還是本土化-其他專業(yè)-展示頁(yè)
2025-01-31 09:22本頁(yè)面
【正文】 ies in different areas and different races, cultures customers personalized and diversity, on demand, 大連交通大學(xué)信息工程學(xué)院 2021 屆本科生畢業(yè)設(shè)計(jì)（論文）外文翻譯 2 the difference and marketing products meet global different specific needs of customers. Since countries and regional market widely exist between nontariff barriers, cultural, economic development level, the government39。s policies, laws and regulations and laws and distribution system, etc, therefore according to difference of the specific conditions of the local implementation of suitability, distribution, munication, pricing, promotion strategy or change some product features. Implementation marketing localization strategy is based on the theory of segmentation and positioning theory, friction theory. Subdivision and orientation theory is that the world market is a market of heterogeneity, based on the differences between different markets, according to local market segment the positioning of the standard can be obtained differentiation strategy of advantage. To adapt to the local customer demand preference products perhaps because can improve customer satisfaction and make customer willing to pay higher prices to offset the global standard conditions the cost of saving. Friction theory is that although standardization brings the scale economy would lead to lower costs, but headquarters and local manufacturing and marketing agency or local distribution channels will produce operation of the friction between the cost for coordination. The implementation of the localization marketing strategy in some multinational pany, from a huge success, for multinational panies globalization remained prickeared established. These panies in think globalization, action localization of policy guidance, and strive to do as the Romans do, try hard to pass the indigenisation marketing strategy target market marketing environment across the barriers would brand is deeply rooted in the heart of target country customer, bee international marketing successful model. Localized marketing has already bee the global marketing strategy of multinational panies is an important choice. 3 global strategic choice With the pressures of standardization and adaptability for index division, there
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