外文翻譯---全球營銷戰(zhàn)略選擇：標準化還是本土化-其他專業(yè)(已改無錯字)
2023-03-03 09:22:00 本頁面
【正文】 s and laws may be taken into consideration on its differences and adaptive strategy. For other factors, such as production and technology standardization strategy is taken. International model Facing the global standardization pressure and adaptability pressure are very hour, can choose the international mode. In international mode, subsidiary although a certain degree of introducing new products according to local conditions, but like the freedom of research and core ability tend to be concentrated in the parent pany. Subsidiary in new products, new techniques, new concept depends on parent pany, need a lot of parent pany coordinate and control. International model39。s principal shorting is the freedom of maximum affiliates without respond to local conditions, nor to scale economy to implement low cost. The allied mode The adaptability of facing larger pressure, while the global standardization pressure relatively hours, can choose the allied mode. Namely the local culture, consumer demand and preferences, distribution channel, product, promotion, petitors and substitutes, government policies, laws and regulations and laws and multinational pany39。s parent pany, big differences by strong global standardization implementation resistance. Then must fully considering the influence of regional difference of product, price, promotion, and distribution locally portfolio decision. Among the many nations mode, although parent pany also exercise final control, but it gives subsidiary big autonomy, affiliates can according to the local conditions make 大連交通大學信息工程學院 2021 屆本科生畢業(yè)設計（論文）外文翻譯 4 corresponding change. Its advantage is the fast reaction of the local market, products and services in subsidiary metastasis between. Main drawback is high manufacturing costs and repeat work. Source：《 Strategic Management Theory: An Integrated Approach》 Charles Hill ,Gareth Jones 大連交通大學信息工程學院 2021 屆本科生畢業(yè)設計（論文）外文翻譯 5 全球營銷戰(zhàn)略選擇：標準化還是本土化 經(jīng)濟全球化的發(fā)展趨勢使得跨國公司必須選擇合適的經(jīng)營戰(zhàn)略，全球營銷標準化和適應性的戰(zhàn)略是對立統(tǒng)一的關系，企業(yè)必須根據(jù)不同行業(yè)和產(chǎn)品進行具體分析。 1 標準化 全球營銷標準化戰(zhàn)略是將世界看成一個統(tǒng)一的大市場，為了企業(yè)的整體目標，集中組織資源，開發(fā)國內(nèi)與國際營銷機會的過程。當不同國家的消費者對于某種商品的品味和 偏好相近時，就存在著普遍的需求，因而，可以在
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