【正文】 ............................................................................................... 2二、長(zhǎng)沙市城市規(guī)劃與發(fā)展?fàn)顩r分析 .................................................................................................................................................................. 2第二章長(zhǎng)沙市商品住宅市場(chǎng)分析 ...................................................................................................................................................................... 2一、長(zhǎng)沙市房地產(chǎn)市場(chǎng)總體統(tǒng)計(jì)分析 .................................................................................................................................................................. 2二、新政對(duì)長(zhǎng)沙市房地產(chǎn)市場(chǎng)的影響 .................................................................................................................................................................. 2三、新政對(duì)項(xiàng)目發(fā)展的影響 .................................................................................................................................................................................. 2四、長(zhǎng)沙市房地產(chǎn)業(yè)發(fā)展預(yù)測(cè) .............................................................................................................................................................................. 2五、長(zhǎng)沙市住宅市場(chǎng)各板塊及典型樓盤分析 ...................................................................................................................................................... 2第三章區(qū)域市場(chǎng)分析 .......................................................................................................................................................................................... 2一、區(qū)域概況 .......................................................................................................................................................................................................... 2二、區(qū)域發(fā)展現(xiàn)狀分析 .......................................................................................................................................................................................... 2三、城東板塊區(qū)域發(fā)展展望 .................................................................................................................................................................................. 2四、區(qū)域房地產(chǎn)發(fā)展分析 ...................................................................................................................................................................................... 2第二部分第一章項(xiàng)目分析............................................................................................... 2項(xiàng)目?jī)r(jià)值分析 .......................................................................................................................................................................................... 2一、項(xiàng)目概況 .......................................................................................................................................................................................................... 2二、地塊價(jià)值解析 .................................................................................................................................................................................................. 2第 2 頁(yè) 共 253 頁(yè)長(zhǎng)沙領(lǐng)域項(xiàng)目前期策劃報(bào)告第二章第三部分項(xiàng)目 SWOT 分析及發(fā)展戰(zhàn)略................................................................................................................................................................. 2項(xiàng)目定位................................................................................................................................................2一、背景綜述 .......................................................................................................................................................................................................... 2二、項(xiàng)目整體物業(yè)定位 .......................................................................................................................................................................................... 2三、項(xiàng)目住宅部分物業(yè)定位 .................................................................................................................................................................................. 2四、客戶定位 .......................................................................................................................................................................................................... 2五、形象檔次定位 .................................................................................................................................................................................................. 2六、形象定位 .......................................................................................................................................................................................................... 2七、案名建議 .......................................................................................................................................................................................................... 2八、戶型定位 .......................................................................................................................................................................................................... 2七、價(jià)格定位 .......................................................................................................................................................................................................... 2第四部分物業(yè)發(fā)展建議 ........................................................................................... 2一、規(guī)劃設(shè)計(jì)要點(diǎn) .................................................................................................................................................................................................. 2二、規(guī)劃設(shè)計(jì)原則 .................................................................................................................................................................................................. 2三、建筑群體組合 .............