【正文】 域房地產(chǎn)發(fā)展分析 ...................................................................................................................................................................................... 2第二部分第一章項(xiàng)目分析............................................................................................... 2項(xiàng)目?jī)r(jià)值分析 .......................................................................................................................................................................................... 2一、項(xiàng)目概況 .......................................................................................................................................................................................................... 2二、地塊價(jià)值解析 .................................................................................................................................................................................................. 2第 2 頁 共 253 頁長(zhǎng)沙領(lǐng)域項(xiàng)目前期策劃報(bào)告第二章第三部分項(xiàng)目 SWOT 分析及發(fā)展戰(zhàn)略................................................................................................................................................................. 2項(xiàng)目定位................................................................................................................................................2一、背景綜述 .......................................................................................................................................................................................................... 2二、項(xiàng)目整體物業(yè)定位 .......................................................................................................................................................................................... 2三、項(xiàng)目住宅部分物業(yè)定位 .................................................................................................................................................................................. 2四、客戶定位 .......................................................................................................................................................................................................... 2五、形象檔次定位 .................................................................................................................................................................................................. 2六、形象定位 .......................................................................................................................................................................................................... 2七、案名建議 .......................................................................................................................................................................................................... 2八、戶型定位 .......................................................................................................................................................................................................... 2七、價(jià)格定位 .......................................................................................................................................................................................................... 2第四部分物業(yè)發(fā)展建議 ........................................................................................... 2一、規(guī)劃設(shè)計(jì)要點(diǎn) .................................................................................................................................................................................................. 2二、規(guī)劃設(shè)計(jì)原則 .................................................................................................................................................................................................. 2三、建筑群體組合 .................................................................................................................................................................................................. 2四、交通組織與地下車庫(kù)設(shè)計(jì)建議 ...................................................................................................................................................................... 2五、建筑及其外立面風(fēng)格建議 .............................................................................................................................................................................. 2六、園林景觀設(shè)計(jì)建議 .......................................................................................................................................................................................... 2七、項(xiàng)目公建與配套設(shè)施建議 .............................................................................................................................................................................. 2八、戶型設(shè)計(jì)建議 .................................................................................................................................................................................................. 2九、戶型車位比建議 .............................................................................................................................................................................................. 2十、分期開發(fā)建議 .................................................................................................................................................................................................. 2第 3 頁 共 253 頁長(zhǎng)沙領(lǐng)域項(xiàng)目前期策劃報(bào)告第二篇項(xiàng)目商業(yè)部分前期策劃報(bào)告 ......................................................................................................................2第一部分 商業(yè)市場(chǎng)分析 ............................................................................................ 2一、長(zhǎng)沙市商業(yè)地產(chǎn)發(fā)展歷程 .............................................................................................................................................................................. 2二、長(zhǎng)沙市商圈構(gòu)成及特征分析 ....................................................................................................................................