外文翻譯(中華老字號(hào)經(jīng)營(yíng)策略)-文庫(kù)吧資料
2025-05-22 12:00本頁(yè)面
【正文】 e industry believes that, for a change, take the chain expansion of the road is honored way. At present, Quan Ju De and Dong Lai Shun to take a chain of such longestablished forms from a pure state into a jointstock business. Quanjude, in which 沈陽(yáng)航空 航天大學(xué)北方 科技學(xué)院 本科畢業(yè)設(shè)計(jì)（ 外文翻譯 ） 5 more than sixty stores nationwide, Donglaishun have niysix. In the top ten panies in the rating chain, Quanjude and Donglaishun two longestablished top the popular list. Chain management approach which by no means the transfer of their ancestors, which is called with the times. The core franchise is to develop a design science, process and reasonable, and efficient operation, standardized, you can copy the system, the system can be placed anywhere replication. The first is a cultural franchise。s brand image in the minds of consumers and brand value, brand building to find out the current shortings, to improve it. (6) Establish core petencies Compared to those new panies entering the market for a hundred years the brand itself is a petitive advantage, petitive advantage, but if this can not be reasonably used, create core petence, a century39。Gamble, CocaCola brands such as operating experience, such as their annual study on patterns of consumers to change their concepts, not only to look to stay on the product, consumers should know how to study the demand , especially consumer increasingly the more critical it is very important today. (4) Increase the intensity of anticounterfeiting and security, maintaining the brand The rampant fake corrosion is a mon enemy of old and new brands. Such as “Wang Mazi” three hundred years has been constantly counterfeiting, currently only around Beijing, there are hundreds of shops were quite deceived the public, downtown Beijing alone set up five authentic chain of stores, far from satisfied customers and business needs. The new brand, the situation is not much better, according to statistics on the market every day three thousand fake “eighteen children” tool trade, very hard to detect. Impact is a top priority, which need longestablished Ramp。s work, set popularity geographical advantages, focus on displaying “old” rich cultural connotation, plement each other. You can also bine the Tourism promotion activities。s tourism role. Tourism and Culture from the perspective of tourists is nothing more than two categories: firstly, to seek cultural differences, such as the European and American tourists, across the oceans to find a foreign country’s folk customs。s “eighteen children” in the market do not have the “Wang Mazi”, “Wuliangye” and other old and famous brand contains a deep history and culture, but more than a decade, “eighteen children” from the change point of view, to fill the domestic system Knife in the history of more than ten blank, total access to more than sixty patents, enriches the culture of brand development, but also fully embodies the “eighteen children” of the core petitivenes
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