【正文】 hing. If enterprises want to obtain development, besides understanding the market correlated with enterprise, will do a good job of research of the market even more, the focal point is to do a good job of market demand of research. (1) Consumer purchase desire current situation Beijing old vision social economy of automobile investigate Co., Ltd. to having families that buys purpose to mainly buy targets to make and suit well specially correctly Check. Whether investigate structure order it arranges to be according to priority that buy. The primary importance is the household appliances 。t fry arbitrarily or demand a lower price arbitrarily, Sold and reduced the round transport of the products in the dividing area. However, because products little batch, need great amount of profit to guarantee the returns on investment, Because it is tense to supply, because the states of Chinese consumer and distributor can not totally forbid circuitously with the profiteering. At present, China has already begun to implement the monopolized shop system of the automobile, has already had practice of a few years too to sell the car to pay by installments. And play a greater and greater role. This is a foreign ripe mode, sell the car in the new developing department store in the world, China has already appeared too, the ebusiness of automobile is tried to some extent at home too at the same time. Like whole China39。s own country of Guangzhou took the brandnew marketing mode new two a of cars 1999, Implement the limited method that acts as agent in the area, choose several limited enterprises every, Each enterprise invests several numerous up to ten million of the great amount of fund, set up the monopolized shop system. Monopolized shop sell one a of cars only, solve who easy to sell who 39。s sales are capable, Can39。s civilian production by the defense industry ministries and missions are as representatives39。 auto industry for representatives39。t sell the China vapor trades, electromechanical systems of departments last system at auto industry that transform systematically by automobile fittings( in last system at vapors ). On later stage of the eighties and middle period of the 1990s, formed several great systems of sale of automobile progressively. Generally divide into: main channel: Israel and China39。s market overall, An important characteristic is that the sale of automobile bees the high profit trade, the sale of automobile pany emerges in a large amount, Not merely former to have staterun main channel development scale energetic and spread and layout, war industry, agricultural machinery enterprise succeed and transfers to another work and sell train systematically, The individual economy enters the sale of automobile field too. In order to prevent the confusion, have issued automobile having a monopoly in and policy of power of management of car, Standardize the market with the administration means. Stage buyer39。s target begins to change too. However, just as we have insufficient understanding of industrial development of automobile, our development of the automobile market is insufficient. In market automobile, we have one to improve process of cognition too. At the beginning of the eighties, people had not realized that the minicar was a piece of extremely promising products, Put forward a lot of queries in developing the minicar, even object to developing the minicar, The minicar is the fastestrising style now. People have not thought of either, the motorcycle is a dark horse, the output occupies the first of the world high, The more unexpected one is, an agricultural vehicle What foreign country does not have, we have, and can be within short a few years, Reaches output 2 million. About the personal car purchase, some understandings view objected to have existed all the time. In 85, when we point out popular car to surveys and study and develop according to the State Council, A lot of people all thought that had a fantastic idea, inconceivable, until 1992, At discussing car market, somebody propose car enter impossible family by a large amount of. In fact, the paces of entering the Chinese family of the car have already begun. However, because different fields know and differ to this, automobile bee Tang Monk meat already, Department concerned statistics show automobile have tariff one nearly of fee, administrative to limit, If several years ago Beijing implement little to arrange quantity car and eight a of a passenger train of single petent limit even submerses in the ringsides, But unit of office all right application to get passes, this year, Chang39。s leadership that proposes that the expressway is a result of the capitalism, unsuitable China too. Some setbacks in the Chinese industrial development of automobile, cannot but say that is involved in the understanding, In order to correct these understanding, a pair of tuition fee take and produce .So the auto industry cared at that time: Define the position, increase the project , make the large scale production, Produce jointly, introduce technology, digest and assimilate, Realize production domesticization. We have really obtained a lot of achievement, in function position of the industrial development of automobile, Of the plan, establish the auto industry for the pillar industry for the first time one seventh one year. Having determined in the production base of car three small that three is big in 87, two was little after increasing shortly afterwards. Eight a piece of enterprises that jointventure introduce technological productions, make auto industry whole petences a step, Having reached even exceeded the level in the eighties of the world basically, the production scale was expanded, The high starting point that product structure changes, the engineering l