可口可樂飲料天津分廠年度市場(chǎng)計(jì)劃書ppt-食品飲料-文庫吧資料
2024-08-23 13:42本頁面
【正文】 Market: QHD 按照城市人均消費(fèi)量和人口規(guī)模確定市場(chǎng)等級(jí) According to CSD consumption per capital and population size 天津裝瓶廠市場(chǎng)細(xì)分 Segmentation ?Urumuchi ?HHHT ?Baotou D 6 GT RB Price Comparison1015202530ExFactory WholesalingpriceRetailing pricePrice(RMB/PC)TJCC PCIGT Price Comparison404550556065ExFactory WholesalingpriceRetailing pricePrice(RMB/PC)TJCC PCIGT CAN Price Comparison30354045505560ExFactory Wholesaling price Retailing pricePrice(RMB/PC)TJCC PCIGT 500/600ML Price Comparison2025303540ExFactory Wholesaling price Retailing pricePrice(RMB/PC)TJCC PCIGT 2L Price Comparison3035404550ExFactory Wholesaling price Retailing pricePrice(RMB/PC)TJCC PCI價(jià)值鏈 與百事可樂比較，零售商銷售可口可樂利潤(rùn)率較低 Value Chain Retailers make less profit operating Coca Cola pared with Pepsi. 7 天津、石家莊各公司市場(chǎng)占有率 TJ/SJZ Market Share of Key CSD Players 2020JJ2020 BudTJCC 80 80PCI Future XRS SHG Others Total 100 100SJZTianjin 8 天津、石家莊各包裝占有率 TJ/SJZ Package Share 2020JJ2020JJ 2020 Budget 2020ON2020JJ 2020 BudgetTOTAL CAN 100 100TJCC Can 80PCI CAN Future CAN XRS CAN Others TOTAL RB 100 100TJCC RB 35PCI RB SHG RB Others Total PET500/600ML 100 100TJCC 500/600ml 70PCI 600ML Future 500ML XRS 500ML Others PET 1250ML 100 100TJCC 85PCI Future XRS Others Total PET 2L+ 100 100TJCC 2L 55TJCC PCI 2L XRS 2L Others Tianjin SJZ 9 2020JJ2020JJ 2020Budget 2020ON2020JJ 2020BudgetTOTAL COLA 100 100CK 70Pepsi FCola Others Total Lemon 100 100SP 947up FLemon Others Total Orange 100 100FA 70Mo FO SHGO Others Total Apple 100 100SMA 95Ma FA Others Other Flavors 100 100SM Others 30Others Tianjin SJZ天津、石家莊各品牌占有率 TJ/SJZ Flavor Share 10 主要結(jié)論 Key learning ?From flavor market share,we can conclude: cola flavor,the Pepsi is the only petitor in TJ/SJZ orange flavor,SHG is the key petitor in TJ,and Miranda is the key petitor in SJZ market. C .SP and XMapple have strong leadership in TJ/SJZ ?From package market share,we can conclude: and PCI RB is stronger in TJ and SJZ. 2L is the key petitive package in TJ and SJZ 600ml is also a petitive package in SJZ. 11 優(yōu)勢(shì) Strengths: ? 強(qiáng)大的 品牌認(rèn)知度和品牌偏好 High brand awareness and brand preference ? 完善的配銷系統(tǒng) Developed distribution system ? 團(tuán)結(jié)的員工隊(duì)伍 team work for our staffs 機(jī)會(huì) Opportunities ? 超市業(yè)發(fā)展迅速 SM industry develops quickly ? 茶、水市場(chǎng)的潛力提供發(fā)展機(jī)遇 Great potential for packaged tea and water ? 餐飲渠道仍有較大增長(zhǎng)機(jī)會(huì) Restaurant channel ? 橙型飲料有很大市場(chǎng)潛力 Great potential for orangeflavored drink ? 家庭飲用發(fā)展迅速 Family consumption develops fast 劣勢(shì) Weakne
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