【正文】 拼一個(gè)春夏秋冬！贏一個(gè)無(wú)悔人生！早安！—————獻(xiàn)給所有努力的人.學(xué)習(xí)參考。不奮斗就是每天都很容易，可一年一年越來(lái)越難。是狼就要練好牙，是羊就要練好腿。Digital products are unique to Emerce. Although the transaction volume is small now, as bandwidth increases, and recorded music and videos can be delivered electronically, the transaction volume will soar.10) 許多企業(yè)在審查其產(chǎn)業(yè)價(jià)值鏈時(shí)發(fā)現(xiàn)電子商務(wù)可以降低成本，提高產(chǎn)品質(zhì)量，獲得新客戶或供應(yīng)商，為現(xiàn)有產(chǎn)品開(kāi)創(chuàng)新的銷售方式等作用。Cyberspace is rife with newly developed electronic payment scheme but much of crossborder businesstobusiness merce still relies on traditional payment methods. These conventional methods offer some level of security but often involve delays, unnecessary costs and sometimes even disputes.9) 數(shù)字產(chǎn)品是電子商務(wù)所獨(dú)有的。In the world of Emerce, there is a continuing need to create a safe and trusted purchasing environment for consumers, merchants, and financial institutions alike.8) 隨著電子支付方式的開(kāi)發(fā)，電腦空間結(jié)算已經(jīng)普遍存在，但許多跨國(guó)界的公司對(duì)公司商務(wù)仍然依賴傳統(tǒng)的支付手段。而電子營(yíng)銷有4C組成，即顧客、成本、便利和溝通。Emerce is doing business through electronic media. It means using simple, fast and lowcost electronic munications to transact, without facetoface meeting between the two parties of transaction.3) 電子商務(wù)的優(yōu)勢(shì)幾乎是無(wú)限的，最重要的是它能夠擴(kuò)大你的客戶基礎(chǔ)，增加銷售總量，而且無(wú)疑能夠增強(qiáng)你的形象和聲望。 Global recognition of brand names and/or corporate logos accelerates new product introductions and increases the efficiency and effectiveness of advertising. Unit 15 2）電子商務(wù)是指通過(guò)電子媒體來(lái)進(jìn)行商務(wù)活動(dòng)。 Besides serving as a means of lessening political and economic risks by the amount of the partner’s contribution to the venture, JVs provide a lessrisky way to enter markets that pose legal and cultural barriers than would be the case in an acquisition of an existing pany通過(guò)營(yíng)銷活動(dòng)的良好協(xié)調(diào)和整合進(jìn)行跨國(guó)經(jīng)驗(yàn)交流和專門(mén)技術(shù)的交換，這也被稱為是全球化帶來(lái)的好處。 Presently, we are not in the position to consider joint ventures, because joint ventures are timeconsuming and resourcedemanding, and will involve continuous and careful monitoring of critical areas such as personnel, finance and basic operations, but this option may be the final step in developing markets for our pany’s product. 特許經(jīng)營(yíng)是許可證制快速發(fā)展的一種方式，通過(guò)這種方式特許權(quán)一方提供系列產(chǎn)品、 系統(tǒng)及管理服務(wù)的標(biāo)準(zhǔn)，而受特許權(quán)的一方提供市場(chǎng)、資金和管理人員。 Once your legwork has confirmed that the timing to enter the international market is all set, the next step is to choose the appropriate market entry strategy to deliver your goods or services to your foreign customers. 目前， 我們還不能考慮合資這種選擇，因?yàn)楹腺Y耗時(shí)、資源要求高，并且要不斷仔細(xì)監(jiān)督一些如人事、財(cái)務(wù)、基本經(jīng)營(yíng)活動(dòng)等關(guān)鍵方面。Generally speaking, consumers are sensitive to price and usually choose the less expensive product unless they can be convinced by quality or aftersales service.Unit 14對(duì)于那些準(zhǔn)備樂(lè)觀地破除重重障礙，愿意繼續(xù)探尋新方法的人來(lái)說(shuō)， 有著眾多的全球商業(yè)機(jī)會(huì)。關(guān)鍵在于制定正確的適應(yīng)特定需求的市場(chǎng)營(yíng)銷戰(zhàn)略。The development of a marketing strategy enpasses two steps: one is selecting and analyzing a target market。市場(chǎng)試銷過(guò)程需要做出一些決策，其中包括：試銷時(shí)間、試銷地點(diǎn)、試銷時(shí)間長(zhǎng)短、需要何種信息以及如何運(yùn)用試銷結(jié)果等。它是把有限量的產(chǎn)品提供給特別選擇的目標(biāo)市場(chǎng)上的顧客。Our product has certainly received rave reviews from the media and many trade publications as well as from our customers. It certainly has bee a household item at home and abroad. 6) 研究表明在國(guó)內(nèi)市場(chǎng)開(kāi)發(fā)一個(gè)叫的響的品牌無(wú)疑是對(duì)外發(fā)展的先驅(qū)。On second thought, I think you are right. There is no point in returning the whole lot of defective goods just for the sake of checking up. So just send back two of the worst ones and leave the others at your disposal. Unit 134)