ch價(jià)格策略ppt課件(參考版)
2025-01-11 08:02本頁面
【正文】 and the heart drug Plavix costs $55 in France and sells for $79 in London ? Thus, it is possible for an intermediary to buy products in countries where it is less expensive and divert it to countries where the price is higher and make a profit . ? An enterprising wine lover notes that French champagne is priced lower in Paris than it is in London. If this individual can arrange to purchase a large quantity of champagne in France and transport it to London for resale at prices that undercut those offered by authorized distributors, he or she can be said to engage in parallel importing. Effects of parallel importing 平行進(jìn)口的影響 ? Parallel imports can do longterm damage in the market for trademarked products ? It will adversely affect the profits of authorized distributers ? Customers who unknowingly buy unauthorized imports have no assurance of the quality of the item they buy, of warranty support, or of authorized service or replacement parts ? If a product fails, the consumer blames the owner of the trademark, and the quality image of the product is sullied玷污 ?return 。作為報(bào)復(fù)，日本要求可口可樂公司補(bǔ)交 。母公司少交納 美元的稅。 ? 子公司 A應(yīng)稅利潤 105萬 100萬 =5萬 ? 子公司 A應(yīng)納稅 5萬 *50%= ? 子公司 C應(yīng)稅利潤 140105=35萬 ? 子公司 C應(yīng)納稅 35萬 *20%=7萬 ? 子公司 B應(yīng)稅利潤 160（ 140+10） =10萬（ B組裝成本為 10萬美元） ? 子公司 B應(yīng)納稅 10萬 *40%=4萬 ? 這批產(chǎn)品的納稅總額： +7+4= ? 凈利潤總額（ 5+35+10） = 結(jié)果 ?按市場(chǎng)價(jià)格，這批產(chǎn)品的凈利潤為28萬美元。D costs are quickly recovered. 2. High prices can suggest high product quality. 優(yōu)質(zhì)高價(jià)暗示 3. High price will limit demand to levels that do not exceed the firm’s production capacities. 4. Greater flexibility firms can easily lower the price later. 奢侈品在中國的高定價(jià) ? 一瓶 LANCOME的”小黑瓶” : 中國 —— 50毫升“精華肌底液”，售價(jià) 1080元人民幣 韓國 —— 100毫升“精華肌底液”，僅售 175美元，約合 人民幣 MarketPeration Pricing Set a low entry price to secure market acceptance Marketperation is suitable when : Market is large. 市場(chǎng)大 Demand is elastic. 需求彈性大 Substantial reductions in unit costs can be achieved . 可降價(jià) /規(guī)模經(jīng)濟(jì) There is a fierce petition in the market. 競
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