普華永道iab-pwcppt課件(參考版)
2024-11-06 22:37本頁面
【正文】 advertising support. ? For the first time, we notice a clear seasonality (near the traditionnal media). ? Services are still the main online advertisers ? The amount of an average campaign overdraw now the 1170 BKF ? See you, in 6 months !!! Supporting emerce, interactive advertising and online marketing 。 PwC Conclusions ? The webvertising is still 171。 PwC What will the future bring ? Supporting emerce, interactive advertising and online marketing 。 PwC Mediacentres Campaigns ? Number of campaigns has increased ? Campaign budget has increased as well – average amount now 1170 KBEF – last year (based on less plete data) average amount was 700 KBEF Supporting emerce, interactive advertising and online marketing 。 PwC Comparison with other Media (%) 6%3%5%1 3 %1 4 %59%36%1 6 %1 2 %5%20%11%O t h e r sF o o dT r a n s p o r tH o m e amp。 PwC The International Perspective... 0%10%20%30%40%Com pute r Consum e r Ne w Me di a Tel e c om Finan c ia lSe rvic e sBusine ssSe rvic e sB1999 B 2 00 0 U SA 19 99 U SA 20 00 (Q 3)Supporting emerce, interactive advertising and online marketing 。 PwC Investment categories vs. last year 59%14%13%5%3%6%58%10%14%6%2%10%Se rvice sC ultur e , T o urism, Spo rt sHo me amp。 PwC Services: Close to 60% 286 ,067,863,923,413,4SE RVICE SCU L TURE , TOURIS M E, LO ISIRS , SPO RTSEQUIPEM EN T M AIS ON /BUR EA UTRAN SPO RTAL IME NTATIONSupporting emerce, interactive advertising and online marketing 。 PwC Banners is proportionally decreasing… Rich Media is growing 84%4%0%3%10%77%6%0%1%2%12%0%0%0%0%0%Ad ba nn e rsC o nt e nt spo ns o rs hi psInt e rs titials / P o pU psE mailK e ywo rd Se ar che sRe f e rr alsC las sif iedsRich M e di aBelg ium, 20 00 S1 Belg ium, 20 00 S2Supporting emerce, interactive advertising and online marketing 。 PwC Advantage: Content sites! 63%50%66%59%32%30%38%35%37%50%34%41%68%70%62%65%99, Q 1 99, Q 2 99, Q 3 99, Q 4 00, Q 1 00, Q 2 00,Q3 00,Q4Po rtal Site s Co ntent Site sSupporting emerce, interact
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