普華永道iab-pwcppt課件(完整版)
【正文】 online marketing 。 IAB – analysed the findings and identified key trends ? key IAB members provided guidance for the report ? report is part of global IAB / PwC report initiative, where PwC is conducting same methodology reports in all countries where markets are developed ? confidentiality and professional secrecy guaranteed ? the advertising revenue reported by the entities providing the basic information was not audited Supporting emerce, interactive advertising and online marketing 。 Practices chaired by Renaud de Lombaert (IP Netvertising ? Marketing amp。Supporting emerce, interactive advertising and online marketing 。 Communication chaired by Edouard Cambier (Institute for International Research) ? Content chaired by Geoffrey Chaudoir (Fortis) ? Creativity chaired by Pieter Vandekerkhove (iMerge) ? International Relations chaired by Bart Spiessens (Space) Supporting emerce, interactive advertising and online marketing 。 PwC The Results... Supporting emerce, interactive advertising and online marketing 。 PwC The International Perspective In terne t Adverti sing I n ternational (1998 , Quarter 1 = In de x 100)0200400600800100012009 8 ,Q 1 9 8 ,Q 2 9 8 ,Q 3 9 8 ,Q 4 9 9 ,Q 1 9 9 ,Q 2 9 9 ,Q 3 9 9 ,Q 4 0 0 ,Q 1 0 0 ,Q 2 0 0 ,Q 3 0 0 ,Q 4USA UK BSupporting emerce, interactive advertising and online marketing 。 PwC Investment categories vs. last year 59%14%13%5%3%6%58%10%14%6%2%10%Se rvice sC ultur e , T o urism, Spo rt sHo me amp。 PwC What will the future bring ? Supporting emerce, interactive advertising and online marketing 。 PwC Conclusions ? The webvertising is still 171。 PwC The International Perspective... 0%10%20%30%40%Com pute r Consum e r Ne w Me di a Tel e c om Finan c ia lSe rvic e sBusine ssSe rvic e sB1999 B 2 00 0 U SA 19 99 U SA 20 00 (Q 3)Supporting emerce, interactive advertising and online marketing 。 PwC Advantage: Content sites! 63%50%66%59%32%30%38%35%37%50%34%41%68%70%62%65%99, Q 1 99, Q 2 99, Q 3 99, Q 4 00, Q 1 00, Q 2 00,Q3 00,Q4Po rtal Site s Co ntent Site sSupporting e
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