普華永道iab-pwcppt課件-展示頁
2024-11-12 22:37本頁面
【正文】 BBelgium wants to professionalize on line advertising by offering the market generally accepted standards, clear terminology, international knowhow and last but not least quantitative and qualitative research information. Supporting emerce, interactive advertising and online marketing 。 PwC IABBelgium A quick overview of the Belgian IAB Chapter Supporting emerce, interactive advertising and online marketing 。Supporting emerce, interactive advertising and online marketing 。 PwC IAB/PricewaterhouseCoopers Advertising Revenues Study Year 2021 Supporting emerce, interactive advertising and online marketing 。 PwC Legal structure ? IABBelgium is a nonprofit association ? Chaired by a Board of Directors ? Dynamised by 6 Working Committees ? Coached by a Secretary General and a Coordination Manager ? Supported by 92 paniesmembers and about 150 people Supporting emerce, interactive advertising and online marketing 。 PwC 92 members ? IABBelgium represents the “quadripartite” of the Belgian media scene – 1) advertisers – 6% – 2) media and webreps – 38% – 3) advertising agencies – 46% – 4) technology providers – 10% Supporting emerce, interactive advertising and online marketing 。 Practices chaired by Renaud de Lombaert (IP Netvertising ? Marketing amp。 PwC Events ? IAB Congress (21/3/2021, 250 people 。s (every month an average of 80 people) free access for everybode, preregistration via the site is required Supporting emerce, interactive advertising and online marketing 。 PwC Scope Data gathering covered ? Media “Reps” – Web advertising revenue ? by transaction (earned / trade and barter / packaged deals) ? by pricing model ? by type (banners, content sponsorship, …) ? by category (nomenclature MDB limited to group and sector) ? by category (PwC categories) ? Media “purchasing centres” – Basic figures on web advertising revenue – Stratification of revenue earned by size of individual actions – Number of actions undertaken per year / per client Supporting emerce, interactive advertising and online marketing 。 IAB – analysed the findings and identified key trends ? k
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