普華永道iab-pwcppt課件-wenkub
2022-11-18 22:37:08 本頁(yè)面
【正文】 9 9 , S2 0 0 , S1 0 0 , S2Supporting emerce, interactive advertising and online marketing 。 IAB – analysed the findings and identified key trends ? key IAB members provided guidance for the report ? report is part of global IAB / PwC report initiative, where PwC is conducting same methodology reports in all countries where markets are developed ? confidentiality and professional secrecy guaranteed ? the advertising revenue reported by the entities providing the basic information was not audited Supporting emerce, interactive advertising and online marketing 。s (every month an average of 80 people) free access for everybode, preregistration via the site is required Supporting emerce, interactive advertising and online marketing 。 Practices chaired by Renaud de Lombaert (IP Netvertising ? Marketing amp。 PwC Legal structure ? IABBelgium is a nonprofit association ? Chaired by a Board of Directors ? Dynamised by 6 Working Committees ? Coached by a Secretary General and a Coordination Manager ? Supported by 92 paniesmembers and about 150 people Supporting emerce, interactive advertising and online marketing 。Supporting emerce, interactive advertising and online marketing 。 PwC Goals ? IABBelgium is an anisation representing the sector of on line advertising in Belgium where editors, advertisers, creative agencies, webreps, researchers and technology providers join forces in order to stimulate on line advertising. ? IABBelgium wants to professionalize on line advertising by offering the market generally accepted standards, clear terminology, international knowhow and last but not least quantitative and qualitative research information. Supporting emerce, interactive advertising and online marketing 。 Communication chaired by Edouard Cambier (Institute for International Research) ? Content chaired by Geoffrey Chaudoir (Fortis) ? Creativity chaired by Pieter Vandekerkhove (iMerge) ? International Relations chaired by Bart Spiessens (Space) Supporting emerce, interactive advertising and online marketing 。 PwC Media “Reps” Purchasing Centres Advertising Agencies Advertisers Princip
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