普華永道iab-pwcppt課件-wenkub.com
2024-10-31 22:37 本頁(yè)面
【正文】 the growing 187。 PwC Campaign Budgets are still growing 30%20%11%3%24%23%32%12%3%5%11%23%19%17%13%16%36%1 5 0 K BEF 150 5 0 0 K BEF 5 0 0 0 K BEF 0 0K BEF 0 2 .0 0 0K BEF2. 0 0 0 K BEF1998 1999 2021Supporting emerce, interactive advertising and online marketing 。 PwC Comparison: PWC/IAB Survey vs Media Mark ? ? PWC/IAB – Space valorisation based on accountability – Macro – View ? Sector – Volume of investments ? Media Mark – Space Valorisation based on rate cards – Micro View ? Advertiser ? Title / Block – Volume of munication Comparison of Volume Sectorial Comparison OK! Supporting emerce, interactive advertising and online marketing 。 PwC Inter provides 35% of the invests 12,2%11,8%11,6%10,6%6,7 %5,5 %5,1%4,4 %3,4 %3,3 %SERVI C ESINTER NET , INT RANET , EX T RANET PROV ID ERSSERVI C ESINTER NET , INT RANET , EX T RANET SERV IC ES SITESC U L T U RE, T OU RISM E, L OISIRS, SPORT SM ED IASITES INT ERNETSERVI C ESTEL EPH ONIESERV IC ESSERVI C ESB ANQU ES/ C RED ITS/ ASSU RANC ESSERV IC ES B ANC AIRESSERVI C ESAU T RES PROD U ITS F INANC IERSB OU RSESEQU IPEM ENT M AISON/ B U REAU INF ORM AT IQU EH ARD WAR ESERVI C ESB ANQU ES/ C RED ITS/ ASSU RANC ESASSU RANC ESEQU IPEM ENT M AISON/ B U REAU INF ORM AT IQU ESOF T WAR ET RANSPORT IND U ST RIE AU T OM OB IL EV OITU RESSupporting emerce, interactive advertising and online marketing 。 PwC CER remains the main model of revenue 83,3% 84,4%85,9%87,3% 8 8 , 1%9 1,6 %90,0% 9 1,0 %15, 7 %13, 3 % 12, 7 %3,8%5,3%5 , 1%3,7%5 , 1%2,3%1,4 %1,0 %4,9%3,7%9,0% 6,9%4,7%9 9 Q1 9 9 Q2 9 9 Q3 9 9 Q4 0 0 Q1 0 0 Q2 0 0 Q3 0 0 Q4Gro ss c o mmissio nab le e arn ed r eve nue Bart er and t rade r eve nue Pack age d deal allocatio nsSupporting emerce, interactive advertising and online marketing 。 PwC Compared to other media 23%27%20%30%17%27%21%35%S1 S2 S3 S4Oth er Med ia 989900In terSupporting emerce, interactive advertising and online marketing 。 PwC Split per Semester 3548751192202889 8 , S1 9 8 , S2 9 9 , S1
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