普華永道iab-pwcppt課件(更新版)
【正文】 merce, interactive advertising and online marketing 。 PwC Yearly Revenue 831945081998 1999 2021Supporting emerce, interactive advertising and online marketing 。 19/4/01, ?) ? IAB Net Advertising Day (18/10/2021, 250 people) ? IAB Net Caf233。 PwC IABBelgium A quick overview of the Belgian IAB Chapter Supporting emerce, interactive advertising and online marketing 。 PwC 92 members ? IABBelgium represents the “quadripartite” of the Belgian media scene – 1) advertisers – 6% – 2) media and webreps – 38% – 3) advertising agencies – 46% – 4) technology providers – 10% Supporting emerce, interactive advertising and online marketing 。 PwC Scope Data gathering covered ? Media “Reps” – Web advertising revenue ? by transaction (earned / trade and barter / packaged deals) ? by pricing model ? by type (banners, content sponsorship, …) ? by category (nomenclature MDB limited to group and sector) ? by category (PwC categories) ? Media “purchasing centres” – Basic figures on web advertising revenue – Stratification of revenue earned by size of individual actions – Number of actions undertaken per year / per client Supporting emerce, interactive advertising and online marketing 。 PwC The growing rates 167%137%152%226%125%154%133%94%9 9 Q1/9 8 Q1 9 9 Q2/9 8 Q2 9 9 Q3/9 8 Q3 9 9 Q4/9 8 Q4 0 0 Q1/9 9 Q1 0 0 Q2/9 9 Q2 0 0 Q3/9 9 Q3 0 0 Q4/9 9 Q4Supporting emerce, interactive advertising and online marketing 。 PwC Compared to US 84%4%3%10%77%6%1%2%12%50%27%3%2%1%4%7%2%4%Ad ban n e rsContent spons orshipsIn terstiti al s / P opU psE m ai lKe yword Se arc he sRe ferral sCl assifie dsRi c h Me di aBe l gium , 200 0 S1 Be l gium , 200 0 S2 US , 200 0 Q 1Q2Q 3Supporting emerce, interactive advertising and online marketing 。 O f f i c eE q u i p m e n tC u l t u r e , T o u r i s m ,S p o r t sS e r v i c e sT r a d i t i o n n a l M e d i aI n t e r n e tSupporting emerce, interactive advertising and online marketing 。 PwC More info ? ? ? ? Hugues Rey, Vicepresident IABBelgium and Chairman IAB Research Committee
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