普華永道iab-pwcppt課件-文庫吧資料
2024-11-09 22:37本頁面
【正文】 ive advertising and online marketing 。 PwC The International Perspective In terne t Adverti sing I n ternational (1998 , Quarter 1 = In de x 100)0200400600800100012009 8 ,Q 1 9 8 ,Q 2 9 8 ,Q 3 9 8 ,Q 4 9 9 ,Q 1 9 9 ,Q 2 9 9 ,Q 3 9 9 ,Q 4 0 0 ,Q 1 0 0 ,Q 2 0 0 ,Q 3 0 0 ,Q 4USA UK BSupporting emerce, interactive advertising and online marketing 。 PwC Seasonality 20%22% 22%36%17%22%25%37%16%27%21%35%S1 S2 S3 S41998 1999 2021Supporting emerce, interactive advertising and online marketing 。 PwC Split by Quarter In million Bef 17 18 18303342487183137108180025507510012515017520098Q1 98Q2 98Q3 98Q4 99Q1 99Q2 99Q3 99Q4 00Q1 00Q2 00Q3 00Q4Supporting emerce, interactive advertising and online marketing 。 PwC Yearly Revenue 831945081998 1999 2021Supporting emerce, interactive advertising and online marketing 。 PwC The Results... Supporting emerce, interactive advertising and online marketing 。 PwC Approach ? PricewaterhouseCoopers: – developed the questionnaire – conducted a survey by mail with leading players – requested and piled several specific data items ? PwC amp。 PwC Media “Reps” Purchasing Centres Advertising Agencies Advertisers Principal Measuring Point Web Site Web Site Web Site Web Site Scope of this survey Supporting emerce, interactive advertising and online marketing 。 19/4/01, ?) ? IAB Net Advertising Day (18/10/2021, 250 people) ? IAB Net Caf233。 Communication chaired by Edouard Cambier (Institute for International Research) ? Content chaired by Geoffrey Chaudoir (Fortis) ? Creativity chaired by Pieter Vandekerkhove (iMerge) ? International Relations chaired by Bart Spiessens (Space) Supporting emerce, interactive advertising and online marketing 。 PwC Working Committees ? Research chaired by Hugues Rey (FastBridge Brussels) ? Standards amp。 PwC Goals ? IABBelgium is an anisation representing the sector of on line advertising in Belgium where editors, advertisers, creative agencies, webreps, researchers and technology providers join forces in order to stimulate on line advertising. ? IA
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