【正文】 RE, T OU RISM E, L OISIRS, SPORT SM ED IASITES INT ERNETSERVI C ESTEL EPH ONIESERV IC ESSERVI C ESB ANQU ES/ C RED ITS/ ASSU RANC ESSERV IC ES B ANC AIRESSERVI C ESAU T RES PROD U ITS F INANC IERSB OU RSESEQU IPEM ENT M AISON/ B U REAU INF ORM AT IQU EH ARD WAR ESERVI C ESB ANQU ES/ C RED ITS/ ASSU RANC ESASSU RANC ESEQU IPEM ENT M AISON/ B U REAU INF ORM AT IQU ESOF T WAR ET RANSPORT IND U ST RIE AU T OM OB IL EV OITU RESSupporting emerce, interactive advertising and online marketing 。 the growing 187。 PwC CER remains the main model of revenue 83,3% 84,4%85,9%87,3% 8 8 , 1%9 1,6 %90,0% 9 1,0 %15, 7 %13, 3 % 12, 7 %3,8%5,3%5 , 1%3,7%5 , 1%2,3%1,4 %1,0 %4,9%3,7%9,0% 6,9%4,7%9 9 Q1 9 9 Q2 9 9 Q3 9 9 Q4 0 0 Q1 0 0 Q2 0 0 Q3 0 0 Q4Gro ss c o mmissio nab le e arn ed r eve nue Bart er and t rade r eve nue Pack age d deal allocatio nsSupporting emerce, interactive advertising and online marketing 。s (every month an average of 80 people) free access for everybode, preregistration via the site is required Supporting emerce, interactive advertising and online marketing 。 PwC Goals ? IABBelgium is an anisation representing the sector of on line advertising in Belgium where editors, advertisers, creative agencies, webreps, researchers and technology providers join forces in order to stimulate on line advertising. ? IABBelgium wants to professionalize on line advertising by offering the market generally accepted standards, clear terminology, international knowhow and last but not least quantitative and qualitative research information. Supporting emerce, interactive advertising and online marketing 。 PwC Split by Quarter In million Bef 17 18 18303342487183137108180025507510012515017520098Q1 98Q2 98Q3 98Q4 99Q1 99Q2 99Q3 99Q4 00Q1 00Q2 00Q3 00Q4Supporting emerce, interactive advertising and online marketing 。 PwC Comparison with other Media (%) 6%3%5%1 3 %1 4 %59%36%1 6 %1 2 %5%20%11%O t h e r sF o o dT r a n s p o r tH o m e amp。 PwC Mediacentres Campaigns ? Number of campaigns has increased ? Campaign budget has increased