《普華永道iab-pwc》ppt課件(文件)
【正文】 al Measuring Point Web Site Web Site Web Site Web Site Scope of this survey Supporting emerce, interactive advertising and online marketing 。 PwC The Results... Supporting emerce, interactive advertising and online marketing 。 PwC Split by Quarter In million Bef 17 18 18303342487183137108180025507510012515017520098Q1 98Q2 98Q3 98Q4 99Q1 99Q2 99Q3 99Q4 00Q1 00Q2 00Q3 00Q4Supporting emerce, interactive advertising and online marketing 。 PwC The International Perspective In terne t Adverti sing I n ternational (1998 , Quarter 1 = In de x 100)0200400600800100012009 8 ,Q 1 9 8 ,Q 2 9 8 ,Q 3 9 8 ,Q 4 9 9 ,Q 1 9 9 ,Q 2 9 9 ,Q 3 9 9 ,Q 4 0 0 ,Q 1 0 0 ,Q 2 0 0 ,Q 3 0 0 ,Q 4USA UK BSupporting emerce, interactive advertising and online marketing 。 PwC Banners is proportionally decreasing… Rich Media is growing 84%4%0%3%10%77%6%0%1%2%12%0%0%0%0%0%Ad ba nn e rsC o nt e nt spo ns o rs hi psInt e rs titials / P o pU psE mailK e ywo rd Se ar che sRe f e rr alsC las sif iedsRich M e di aBelg ium, 20 00 S1 Belg ium, 20 00 S2Supporting emerce, interactive advertising and online marketing 。 PwC Investment categories vs. last year 59%14%13%5%3%6%58%10%14%6%2%10%Se rvice sC ultur e , T o urism, Spo rt sHo me amp。 PwC Comparison with other Media (%) 6%3%5%1 3 %1 4 %59%36%1 6 %1 2 %5%20%11%O t h e r sF o o dT r a n s p o r tH o m e amp。 PwC What will the future bring ? Supporting emerce, interactive advertising and online marketing 。 advertising support. ? For the first time, we notice a clear seasonality (near the traditionnal media). ? Services are still the main online advertisers ? The amount of an average campaign overdraw now the 1170 BKF ? See you, in 6 months !!! Supporting emerce, interactive advertising and online marketing 。 PwC Conclusions ? The webvertising is still 171。 PwC Mediacentres Campaigns ? Number of campaigns has increased ? Campaign budget has increased as well – average amount now 1170 KBEF – last year (based on less plete data) average amount was
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