普華永道iab-pwcppt課件(已修改)
2025-11-10 22:37 本頁面
【正文】 Supporting emerce, interactive advertising and online marketing 。 PwC IAB/PricewaterhouseCoopers Advertising Revenues Study Year 2021 Supporting emerce, interactive advertising and online marketing 。 PwC IABBelgium A quick overview of the Belgian IAB Chapter Supporting emerce, interactive advertising and online marketing 。 PwC Legal structure ? IABBelgium is a nonprofit association ? Chaired by a Board of Directors ? Dynamised by 6 Working Committees ? Coached by a Secretary General and a Coordination Manager ? Supported by 92 paniesmembers and about 150 people Supporting emerce, interactive advertising and online marketing 。 PwC Goals ? IABBelgium is an anisation representing the sector of on line advertising in Belgium where editors, advertisers, creative agencies, webreps, researchers and technology providers join forces in order to stimulate on line advertising. ? IABBelgium wants to professionalize on line advertising by offering the market generally accepted standards, clear terminology, international knowhow and last but not least quantitative and qualitative research information. Supporting emerce, interactive advertising and online marketing 。 PwC 92 members ? IABBelgium represents the “quadripartite” of the Belgian media scene – 1) advertisers – 6% – 2) media and webreps – 38% – 3) advertising agencies – 46% – 4) technology providers – 10% Supporting emerce, interactive advertising and online marketing 。 PwC Working Committees ? Research chaired by Hugues Rey (FastBridge Brussels) ? Standards amp。 Practices chaired by Renaud de Lombaert (IP Netvertising ? Marketing amp。 Communication chaired by Edouard Cambier (Institute for International Research) ? Content chaired by Geoffrey Chaudoir (Fortis) ? Creativity chaired by Pieter Vandekerkhove (iMerge) ? International Relations chaired by Bart Spiessens (Space) Supporting emerce, interactive advertising and online marketing 。 PwC Events ? IAB Congress (21/3/2021, 250 people 。 19/4/01, ?) ? IAB Net Advertising Day (18/10/2021, 250 people) ? IAB Net Caf233。s (every month an average of 80 people) free access for ev
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