普華永道iab-pwcppt課件-閱讀頁
2024-11-18 22:37本頁面
【正文】 00 0 S2 US , 200 0 Q 1Q2Q 3Supporting emerce, interactive advertising and online marketing 。 PwC Inter provides 35% of the invests 12,2%11,8%11,6%10,6%6,7 %5,5 %5,1%4,4 %3,4 %3,3 %SERVI C ESINTER NET , INT RANET , EX T RANET PROV ID ERSSERVI C ESINTER NET , INT RANET , EX T RANET SERV IC ES SITESC U L T U RE, T OU RISM E, L OISIRS, SPORT SM ED IASITES INT ERNETSERVI C ESTEL EPH ONIESERV IC ESSERVI C ESB ANQU ES/ C RED ITS/ ASSU RANC ESSERV IC ES B ANC AIRESSERVI C ESAU T RES PROD U ITS F INANC IERSB OU RSESEQU IPEM ENT M AISON/ B U REAU INF ORM AT IQU EH ARD WAR ESERVI C ESB ANQU ES/ C RED ITS/ ASSU RANC ESASSU RANC ESEQU IPEM ENT M AISON/ B U REAU INF ORM AT IQU ESOF T WAR ET RANSPORT IND U ST RIE AU T OM OB IL EV OITU RESSupporting emerce, interactive advertising and online marketing 。 O f f iceE qui pme ntT ra ns po rtFoo dO the rs2021 1999Supporting emerce, interactive advertising and online marketing 。 PwC Comparison: PWC/IAB Survey vs Media Mark ? ? PWC/IAB – Space valorisation based on accountability – Macro – View ? Sector – Volume of investments ? Media Mark – Space Valorisation based on rate cards – Micro View ? Advertiser ? Title / Block – Volume of munication Comparison of Volume Sectorial Comparison OK! Supporting emerce, interactive advertising and online marketing 。 O f f i c eE q u i p m e n tC u l t u r e , T o u r i s m ,S p o r t sS e r v i c e sT r a d i t i o n n a l M e d i aI n t e r n e tSupporting emerce, interactive advertising and online marketing 。 PwC Campaign Budgets are still growing 30%20%11%3%24%23%32%12%3%5%11%23%19%17%13%16%36%1 5 0 K BEF 150 5 0 0 K BEF 5 0 0 0 K BEF 0 0K BEF 0 2 .0 0 0K BEF2. 0 0 0 K BEF1998 1999 2021Supporting emerce, interactive advertising and online marketing 。 PwC Remember 6 months ago... 83 184 509 865 1998 1999 2021 2021 Supporting emerce, interactive advertising and online marketing 。 the growing 187。 PwC More info ? ? ? ? Hugues Rey, Vicepresident IABBelgium and Chairman IAB Research Committee
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