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普華永道iab-pwcppt課件-在線瀏覽

2024-12-21 22:37本頁面
  

【正文】 ey IAB members provided guidance for the report ? report is part of global IAB / PwC report initiative, where PwC is conducting same methodology reports in all countries where markets are developed ? confidentiality and professional secrecy guaranteed ? the advertising revenue reported by the entities providing the basic information was not audited Supporting emerce, interactive advertising and online marketing 。 PwC Appetizer…the revised growth prediction of 6 months ago... 450 900 550 1050 2021 2021 Prev March 2021 Prev October 2021 Supporting emerce, interactive advertising and online marketing 。 PwC Split per Semester 3548751192202889 8 , S1 9 8 , S2 9 9 , S1 9 9 , S2 0 0 , S1 0 0 , S2Supporting emerce, interactive advertising and online marketing 。 PwC The growing rates 167%137%152%226%125%154%133%94%9 9 Q1/9 8 Q1 9 9 Q2/9 8 Q2 9 9 Q3/9 8 Q3 9 9 Q4/9 8 Q4 0 0 Q1/9 9 Q1 0 0 Q2/9 9 Q2 0 0 Q3/9 9 Q3 0 0 Q4/9 9 Q4Supporting emerce, interactive advertising and online marketing 。 PwC Compared to other media 23%27%20%30%17%27%21%35%S1 S2 S3 S4Oth er Med ia 989900In terSupporting emerce, interactive advertising and online marketing 。 PwC List of media rep’s that participated to the survey ? 24/7, AdNet, Adlink, BeWeb, IP Netvertising, Produpress, RMB Online, Tijd, VT4, HiMedia, iBazar, VAR Supporting emerce, interactive advertising and online marketing 。 PwC CER remains the main model of revenue 83,3% 84,4%85,9%87,3% 8 8 , 1%9 1,6 %90,0% 9 1,0 %15, 7 %13, 3 % 12, 7 %3,8%5,3%5 , 1%3,7%5 , 1%2,3%1,4 %1,0 %4,9%3,7%9,0% 6,9%4,7%9 9 Q1 9 9 Q2 9 9 Q3 9 9 Q4 0 0 Q1 0 0 Q2 0 0 Q3 0 0 Q4Gro ss c o mmissio nab le e arn ed r eve nue Bart er and t rade r eve nue Pack age d deal allocatio nsSupporting emerce, interactive advertising and online marketing 。 PwC Compared to US 84%4%3%10%77%6%1%2%12%50%27%3%2%1%4%7%2%4%Ad ban n e rsContent spons orshipsIn terstiti al s / P opU psE m ai lKe yword Se arc he sRe ferral sCl assifie dsRi c h Me di aBe l gium , 200 0 S1 Be l gium , 2
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