【正文】 O f f i c eE q u i p m e n tC u l t u r e , T o u r i s m ,S p o r t sS e r v i c e sT r a d i t i o n n a l M e d i aI n t e r n e tSupporting emerce, interactive advertising and online marketing 。 PwC The growing rates 167%137%152%226%125%154%133%94%9 9 Q1/9 8 Q1 9 9 Q2/9 8 Q2 9 9 Q3/9 8 Q3 9 9 Q4/9 8 Q4 0 0 Q1/9 9 Q1 0 0 Q2/9 9 Q2 0 0 Q3/9 9 Q3 0 0 Q4/9 9 Q4Supporting emerce, interactive advertising and online marketing 。 PwC 92 members ? IABBelgium represents the “quadripartite” of the Belgian media scene – 1) advertisers – 6% – 2) media and webreps – 38% – 3) advertising agencies – 46% – 4) technology providers – 10% Supporting emerce, interactive advertising and online marketing 。 19/4/01, ?) ? IAB Net Advertising Day (18/10/2021, 250 people) ? IAB Net Caf233。 PwC Advantage: Content sites! 63%50%66%59%32%30%38%35%37%50%34%41%68%70%62%65%99, Q 1 99, Q 2 99, Q 3 99, Q 4 00, Q 1 00, Q 2 00,Q3 00,Q4Po rtal Site s Co ntent Site sSupporting emerce, interactive advertising and online marketing 。 PwC Conclusions ? The webvertising is still 171。 PwC Investment categories vs. last year 59%14%13%5%3%6%58%10%14%6%2%10%Se rvice sC ultur e , T o urism, Spo rt sHo me amp。 PwC The Results... Supporting emerce, interactive advertising and online marketing 。Supporting emerce, interactive advertising and online marketing 。 IAB – analysed the findings and identified key trends ? key IAB members provided guidance for the report ? report is part of global IAB / PwC report initiative, where PwC is conducting same methodology reports in all countries where markets are developed ? confidentiality and professional secrecy guaranteed ? the advertising revenue reported by the entities providing the basic information was not audited Supporting emerce, interactive advertising and online marketing 。 PwC Inter provides 35% of the invests 12,2%11,8%11,6%10,6%6,7 %5,5 %5,1%4,4 %3,4 %3,3 %SERVI C ESINTER NET , INT RANET , EX T RANET PROV ID ERSSERVI C ESINTER NET , INT RANET , EX T RANET SERV IC ES SITESC U L T U