最新20xx年電大公共關(guān)系學(xué)期末復(fù)習(xí)考試試題及參考答案資料(參考版)
2025-06-06 21:56本頁面
【正文】 and the attempt to transfer pure emotion directly onto the canvas. The movement had an inestimable influence on the many varieties of work that followed it, especially in the way its proponents used color and materials. Its essential energy transmitted an enduring excitement to the American art scene. 。 the harnessing of accidents that occurred during the process of painting。 the use of huge canvases。s first oneman show in 1948 established him as a highly influential artist. His intensely plicated abstract paintings of the 1940s were followed by images of Woman, grotesque versions of buxom womanhood, which were virtually unparalleled in the sustained savagery of their execution. Painters such as Philip Guston and Franz Kline turned to the abstract late in the 1940s and soon developed strikingly original styles— the former, lyrical and evocative, the latter, forceful and boldly dramatic. Other important artists involved with the movement included Hans Hofmann, Robert Motherwell, and Mark Rothko。, and surrealism, became more personally expressive. Jackson Pollock39。s disease. abstract expressionism, movement of 第 7 頁 共 7 頁 abstract painting that emerged in New York City during the mid1940s and attained singular prominence in American art in the following decade。 in glands, smooth muscle, and the heart they are ‘muscarinic’。 an enzyme (cholinesterase) breaks the transmitter down into choline and an acetate ion. The choline is then available for reuptake into the nerve terminal. These same principles apply to cholinergic transmission at sites other than neuromuscular junctions, although the structure of the synapses differs. In the autonomic nervous system these include nervetonerve synapses at the relay stations (ganglia) in both the sympathetic and the parasympathetic divisions, and the endings of parasympathetic nerve fibres on nonvoluntary (smooth) muscle, the heart, and glandular cells。（ 1分）利用母親節(jié)這種社會的節(jié)慶開展活動，很容易吸引社會 公眾的眼球，并能引起各種媒體的廣泛注意，從而到達(dá)了提升企業(yè)知名度的目的。（ 2 分） （ 3）成為社會輿論關(guān)注的熱點?！鞍傧ぁ钡乃王r花活。讓消費者感覺到企業(yè)是在為他們服務(wù)，而不是轉(zhuǎn)彎抹角地推銷商品。（ 2分）目前，企業(yè)的廣告鋪天蓋地，很容易引起消費者的反感?！鞍傧ぁ钡倪@次送鮮花活動，給了雙方一個機會，兒女可以把最想說的一句話和束 鮮花送給母親，聊表寸心；母親也可以從中得到安慰，感到快樂。（ 2 分）母親的養(yǎng)育之恩，是最能打動人們心弦的。在滿足消費者心理需求的同時，也提高了企業(yè)的知名度和美譽度。（ 2 分）企業(yè)開展任何形式的公益活動，本質(zhì)上都是為了進行廣 告宣傳。（ 1 分） 六、案例分析（ 20） 答題要點：長甲集團組織送鮮花活動，是一種公益性的公關(guān)活動，即是屬于社會型公關(guān)模式。（ 1 分）企業(yè)的產(chǎn)品要上檔次、樹名牌，就要學(xué)會充分利用自身的文化資源。塑造組織形象工作中重要的一點就是概括組織經(jīng)營理念，宣傳組織文論 特色。（ 1 分）然后再利用各種傳播手段，使公眾建立起產(chǎn)品、商標(biāo)、廠名與企業(yè)文化精神的聯(lián)想，從而達(dá)到樹立信譽的目的。（ 1 分）企業(yè)的標(biāo)記有很多，但最重要的兩個是廠名和商標(biāo)，這是企業(yè)文化精神的外顯。其方法有：其一，充分運用象征性標(biāo)記?？梢哉f，組織形象是關(guān)系到組織或企業(yè)生死存亡的頭等大事。良好的組織形象和信譽就意味著公眾的依賴、政府的支持、銀行的信任、社區(qū)的關(guān)注，從而形成良好的投資環(huán)境、工作條件、企業(yè)內(nèi)部的協(xié)同意識、合作精神。（ 1 分） （ 8）如果對問卷設(shè)計的效果沒有把握，可先在小范圍內(nèi)進行試測，請部分公眾回答問題，分析問卷，看看其中是否有有妥之處。（ 1 分） （ 6）問卷應(yīng)避免使用帶傾向性的措辭。（ 1 分） （ 4）不要用雙重提問，即一個問題最好只有一個答案。（ 1 分）每一個問題 可能涉及有同的方面，但不同問題的排列必須是有前后順序的。（ 1分）如宗教信仰、民族習(xí)俗、個人隱私等問題屬于調(diào)查中的忌諱。（ 1 分）因此，現(xiàn)代社會組織都十分重視同媒
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