電大公共關(guān)系學(xué)期末復(fù)習(xí)試題及參考答案小抄(2)(參考版)
2025-06-07 11:09本頁面
【正文】 and the attempt to transfer pure emotion directly onto the canvas. The movement had an inestimable influence on the many varieties of work that followed it, especially in the way its proponents used color and materials. Its essential energy transmitted an enduring excitement to the American art scene. 。 the harnessing of accidents that occurred during the process of painting。 the use of huge canvases。s first oneman show in 1948 established him as a highly influential artist. His intensely plicated abstract paintings of the 1940s were followed by images of Woman, grotesque versions of buxom womanhood, which were virtually unparalleled in the sustained savagery of their execution. Painters such as Philip Guston and Franz Kline turned to the abstract late in the 1940s and soon developed strikingly original styles— the former, lyrical and evocative, the latter, forceful and boldly dramatic. Other important artists involved with the movement included Hans Hofmann, Robert Motherwell, and Mark Rothko。, and surrealism, became more personally expressive. Jackson Pollock39。s disease. abstract expressionism, movement of abstract painting that emerged in New York City during the mid1940s and attained singular prominence in American art in the following decade。 in glands, smooth muscle, and the heart they are ‘muscarinic’。 an enzyme (cholinesterase) breaks the transmitter down into choline and an acetate ion. The choline is then available for reuptake into the nerve terminal. These same principles apply to cholinergic transmission at sites other than neuromuscular junctions, although the structure of the synapses differs. In the autonomic nervous system these include nervetonerve synapses at the relay stations (ganglia) in both the sympathetic and the parasympathetic divisions, and the endings of parasympathetic nerve fibres on nonvoluntary (smooth) muscle, the heart, and glandular cells。（ 5 分） 單選題： 現(xiàn)代公共關(guān)系傳播本質(zhì)是組織與公眾之間信息的（雙向交流） 組織開展公共關(guān)系活動(dòng)的基礎(chǔ)是（公共） 利用新聞媒介揭露壟斷企業(yè)“愚弄公眾”的現(xiàn)象，形成了美國近 代史上著名的運(yùn)動(dòng)是（揭丑運(yùn)動(dòng)） 被譽(yù)為公共關(guān)系學(xué)之父的時(shí)（伯尼斯） 1952 年，卡特里普和森特出版了權(quán)威的公共關(guān)系學(xué)著作（有效的公共關(guān)系） 樹立交往合作的觀念，提高社交能力屬于公共關(guān)系的（提高素質(zhì)功能） 分析組織的自我形象玉實(shí)際形象之間的現(xiàn)實(shí)距離時(shí)使用（形象要素差距圖） 企業(yè)言必信，行必果，一諾千斤少兩，不以次充好，不欺詐，屬于企業(yè) CS 戰(zhàn)略中得（行為滿意） 公共判斷的第三個(gè)階段是（交鋒階段） 服裝的樣式非常多，我們只能簡單低將其分為（西裝）社交裝和便裝三種。 2021 年 lo 月 13 日，國家質(zhì)檢總局在對(duì)“特富龍”的檢測(cè)結(jié)果中，證明“特富龍”無毒。美國杜邦總裁賀利得接受《人民日?qǐng)?bào)》采訪，向外界宣稱：“我們可以拿整個(gè)杜邦公司的名譽(yù)作擔(dān)保，杜邦不粘鍋絕對(duì)安全。（ 5 分） 4 / 6 （ 2）杜邦處理此次危機(jī)的態(tài)度極為誠懇、權(quán)威。 2021 年 7 月 20 日下午，杜邦中國公司在北京召開媒體見面會(huì)。一系列的危機(jī)公關(guān)，讓我們看到了杜邦應(yīng)對(duì)危機(jī)的豐富智慧、良好素質(zhì)、有序管理和層層遞進(jìn)。最后是廣大消費(fèi)者的誤解，由于擔(dān)心不粘鍋有毒，致使其銷量大幅度下降。首先是權(quán)威機(jī)構(gòu)的誤解，美國環(huán)保署宣稱，杜邦“特富龍”的關(guān)鍵原料 —— 全氟辛酸銨，可能會(huì)致癌或影響生育。 10 月 14 日，有關(guān)特富龍無毒的報(bào)道鋪天蓋地，雖角度各異 ，但主題卻只有一個(gè)：杜邦特富龍沒毒，并且以前也都一直沒有存在過。接著，美國杜邦總裁賀利得接受《人民日?qǐng)?bào)》采訪，向外界宣稱：“我們可以拿整個(gè)杜邦公司的名譽(yù)作擔(dān)保，杜邦不粘鍋絕對(duì)安全。 2021 年？月 20 日下午，杜邦中國公司在北京召開媒體見面會(huì)。（ 1 分） 六、案例分析（ 20 分） 杜邦“勝利大逃亡” 2021 年 7 月 9 日，美國環(huán)保署宣稱，杜邦“特富龍”的關(guān)鍵原料 —— 全氟辛酸銨，可能會(huì)致癌或影響生育。又稱為中立公眾或不確定公眾，是指那些持中立態(tài)度或態(tài)度不明朗，或未表態(tài)的公眾。在公共關(guān)系工作中，如何爭取逆意公眾的轉(zhuǎn)變是一個(gè)難題，但又不能因?yàn)檫@是一個(gè) 難題而放棄做對(duì)逆意公眾向順意
試題試卷相關(guān)推薦
鄂ICP備17016276號(hào)-1