【正文】 s botox and face lifts, there are much more that ancient wisdom has to offer. 。an, the starting point of the ancient Silk Road, a trade channel established more than 2,000 years ago linking China, Central Asia and Europe. The pursuit of beauty is a mon goal for most women, whether they live in the modern world today or in the modest times of the past. The pursuit of beauty is also a lifelong journey, something that demands pe rseverance and mitment. Summer is here, and so are the hot temperatures, humid air and harmful UV rays. Most Chinese women perfer fairer plexions, which means they have to do more work to stay beautiful during the hottest time of the year. However, without SPF50 sunscreens and air conditioned rooms, how did women in ancient China cope with the heat and remain beautyconscious? In this article, you39。s cooperation w ith Central Asian countries, a senior official said. Shaanxi Governor Lou Qinjian said the province is fresh, rich and unique, as it was when it anchored one end of the ancient Silk Road. It is the best option for acmodating industrial transfers from East China or the w orld at large, he said on Wednesday in Xi39。s business development. Rudy Buttignol, president of the public broadcasting pany in British Columbia, Canada, said his work requires frequent travel to Chengdu and the policy makes the trips easier. Data from the city39。s largest breeding and research center. Three days are long enough for foreign visitors to visit those iconic tourist spots, he noted. The city is home to the remains of the Jin sha civilization that dates back more than 3,000 years as well as the Qing cheng Mountains and the Du jiang yan irrigation system. Qing cheng has long been recognized as the birthplace of Taoism, China39。s 72hour visafree policy has attracted wide attention from both Chinese and foreign experts and businessmen since it took effect on Sept 1 last year. The program permits citizens from 51 countries and regions including the United States, Australia, Canada and Japan who have valid visas and flight tickets to a third country to spend three days in the city. The capital of Sichuan province is the first city in the western region of China to offer foreign tourists a threeday visa and the fourth nationwide to adopt the policy following Shanghai, Beijing and Guangzhou. Li Zhiyong, deputy dean of the tourism institute at Sichuan University, said the move contributes to a large increase in the number of overseas tourists and raises the city39。s long history of fine ceramics lures followers from across the world, report Peng Yining and Hu Kaiyong in Jingdezhen, Jiangxi province. Dressed in paintstained coveralls, China De La Vega easily navigated the maze of alleyways running alongside a ceramics factory in Jingdezhen, Jiangxi province. The 31yearold Australian potter and painter wound her way through armies of onemeterhigh ceramic Buddhas and piles of porcelain shards while nodding greetings to the workers and residents. She said the locals are used to seeing foreigners in Jingdezhen, China39。porcelain capital39。 Preserving the ancient traditions Foreigners flock to China39。s 39。 C. 公共關系狀態(tài) 2). 通過該案例，你認為我們在解決這場危機時存在著（ ）等不足之處。實際上， “非典 ”危機爆發(fā)后，我們各級政府在危機公關 方面付出了極大的努力，取得了顯著的效果與成績。 “非 典 ”迅速蔓延給中國社會帶來了嚴重的后果，造成了巨大的損失，它使得國家的旅游業(yè)、餐飲業(yè)、娛樂業(yè)、商業(yè)受到影響，使得部分學校不得不中斷學習，一些公司歇業(yè)關門，許多正常工作無法進行，大量社會公眾活動被取消或延緩。每小題至少有一個選項是正確的，多選少選均不得分。 A. 錯誤 15. 與企業(yè)相比，事業(yè)團體的突出特點就試非贏利性，所以完全不具有經(jīng)濟功能。 B. 正確 13. 整合營銷傳播就是要優(yōu)化一切可以利用的傳媒資源。 A. 錯誤 11. CI 是一種信息傳達的象征和符號，而非企業(yè)形象和個形本身。 B. 正確 9. 經(jīng)營策略是企業(yè)進行經(jīng)營活動時所遵循的 最高指導原則，他為企業(yè)指出了前進的發(fā)大方向。 A. 錯誤 7. 日本人一般重情輕禮。 A. 錯誤 5. 法國人不喜歡初次見面就送禮。 A. 錯誤 3. 公關在企業(yè)市場營銷中的作用，首先表現(xiàn)在企業(yè)名牌戰(zhàn)略的定位及其傳播上。） 1. 全面評價公關禮儀在公共關系活動中的作用是 “通行證 ”和 “奠基石 ”。 A. 外事禮賓差異 B. 地位的差異 D. 性別的差異 三、判斷題（共 15 道試題，共 30 分。 A. 建議征集 B. 信訪工作