【正文】
Olin School of Business Washington University Panos Kouvelis Manufacturing Management 1 Total Quality Management Part 0: What is Quality? Part 1: Economics of Quality Part 2: TQM: Principles and Managerial Methods Part 3: TQM: Improvement Tools Olin School of Business Washington University Panos Kouvelis Manufacturing Management 2 Principal objectives of the lecture ? What is quality? ? The economics of quality: What is the relationship of: ? Quality and Cost ? Quality and Productivity ? Quality and Profitability ? What is total quality management? Olin School of Business Washington University Panos Kouvelis Manufacturing Management 3 What is Quality? Olin School of Business Washington University Panos Kouvelis Manufacturing Management 4 Five definitions of quality Garvin ? Transcendent ? Productbased ? Userbased ? Manufacturingbased ? Valuebased Olin School of Business Washington University Panos Kouvelis Manufacturing Management 5 Transcendent “ Quality is neither mind nor matter, but a third entity independent of the two … Even though quality cannot be defined, you know what it is.” Robert M. Pirsig Olin School of Business Washington University Panos Kouvelis Manufacturing Management 6 Productbased “ Differences in quality amount to differences in the quantity of some desired ingredient or attribute.” Lawrence Abbot Olin School of Business Washington University Panos Kouvelis Manufacturing Management 7 Userbased “ Quality is fitness for use.” Joseph M. Juran Olin School of Business Washington University Panos Kouvelis Manufacturing Management 8 Manufacturingbased “ Quality is the degree to which a specific product conforms to a design or specification.” Harold L. Gilmore “Quality is product uniformity around the target.” Genichi Taguchi Olin School of Business Washington University Panos Kouvelis Manufacturing Management 9 Valuebased “ Quality is the degree of excellence at an acceptable price and the control of variability at an acceptable cost.” Robert A. Broh Olin School of Business Washington University Panos Kouvelis Manufacturing Management 10 Dimensions of quality ? Performance (primary product characteristics) ? Features (“bells and whistles”) ? Reliability (frequency of field failures) ? Conformance (match with specifications) ? Durability (product life) ? Serviceability (speed, courtesy, or petence of repair) ? Aes