市場營銷part_ii-資料下載頁
2025-07-26 08:31本頁面
【導讀】全球一體化有兩個主要部分組成:. 資源、勞動力進行有效合理的配置。發(fā)展本國經(jīng)濟無疑是一個良好的機遇。優(yōu)質服務的好機會。他們不僅利用發(fā)展中國家的廉價原料和勞。致發(fā)展中國家生態(tài)環(huán)境遭到破壞。使得各個民族的文化特質消長不等、凸顯不一。
【正文】 ? New Zealand Papua New Guinea Peru Philippines ? Russia Singapore Taiwan Thailand USA Vietnam Part II : The International Marketing Environment The Role of Culture 1. Definition: a system of learned, shared, unifying and interrelated beliefs, values and assumptions 2. Characteristics: ? not innate but learned ? interrelated ? shared The Determinants of Culture Culture Social Organization Customs amp。 Religion Political amp。 Economic structure Education Weather and Geography Language Part II : The International Marketing Environment Managerial Implications
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