【導讀】售行業(yè)最具競爭力的業(yè)態(tài)之一。最早，便利店起源于美國，之后在日本和臺灣得。20世紀90年代，便利店在我國大陸地區(qū)起步，隨后在沿海經(jīng)濟。發(fā)達地區(qū)，特別是上海形成一定的規(guī)模。后，并且盈利困難，在經(jīng)營過程中存在著一系列問題。在廣泛閱讀和分析國內(nèi)外。以及營業(yè)額等情況，經(jīng)過一些指標的計算得出該便利店的運營效率和經(jīng)濟效益，最后，結(jié)合存在的問題得出適合北京便。利店發(fā)展的改革意見，用以改善北京地區(qū)便利店的盈利情況。

　　

【正文】 人口 狀況、 政策 等，北京便利店發(fā)展有良好宏觀環(huán)境基礎。在對消費者狀況的分析中可以看出，目前北京地區(qū)便利店的消費者來自特定的群體，規(guī)模有限，但隨著經(jīng)濟的進一步發(fā)展，居民生活方式和消費方式進一步的改變，便利性消費需求會 增加 。 第三， 對于 北京地區(qū) 主要 便利店 的 發(fā)展 進行了概述 ， 并且 分析 各自的經(jīng)營特點、目標顧客、市場定位等。另選擇一家具體的便利店店鋪進行實地調(diào)查和分析，尋找 北京地區(qū)便利店發(fā)展中存在的問題 第四，針對目前北京地區(qū)便利店發(fā)展提出對策建議 ： 確定目標顧客，提供需求商品、針對顧客需要， 擴大服務范圍、 進行商品開發(fā)，提供獨創(chuàng)產(chǎn)品、加強員工培訓，培養(yǎng)專業(yè)人才。 北京物資學院 20xx 屆畢業(yè)論文 20 參考文獻 [1]朱成鋼 ,陳超 ,朱樺 .20xx 國際商業(yè)發(fā)展報告 .上海：上?？茖W技術文獻出版社， [2][日 ]中西正雄 .零售之輪真的 在轉(zhuǎn)嗎 .吳小丁譯 .商 迅商業(yè)經(jīng)濟文粹 ,20xx,1:1722 [3]張志坤 .“五力模型”透視 ,20xx,11:4447 [4]王輝 ,白自立 .便利店在我國如何“變臉” .商場現(xiàn)代化 ,20xx,6:1921 [5]丁玉章 .連鎖便利店的基本原理、發(fā)展規(guī)律及信息化建設案例剖析 .商場現(xiàn)代化 ,20xx,12:1314 [6]顧國建 .便利店發(fā)展的時機把握和趨勢展望 .商場現(xiàn)代化 ,20xx,1:1720 [7]周勇 .便利店的發(fā)展特點 .商場現(xiàn)代化 ,20xx,5:1214 [8]National Association of Convenience Store, What is a Convenience Store Industry Fact Book. Alexandria. VA: National Association of Convenience Stores, 20xx [9]夏存玉 .零售業(yè)態(tài)變遷理論及其新發(fā)展 ,當代經(jīng)濟科學 ,:7481 [10]宋冬英 .我國零售業(yè)態(tài)發(fā)展過程中存在問題之研究 :[碩十學位論文 ].北京 :北京工商人學， 20xx [11][日 ]鈴木安昭 .零售形態(tài)的多樣化 .消費與流通，第 2卷，第 1號， 1980:6166 [12]L. P. Bucklin. Competition and Revolution in the Distributive Trade,1972 [13] of Evolution in Retailing. Journal of Retailing, Spring, [14]劉星原 .促使零售業(yè)態(tài)與經(jīng)營方式演變的因素與規(guī)律研究 .當代經(jīng)濟科學，20xx,4:8490 [15]肖怡 .中國零售業(yè)態(tài)的演進、變革與發(fā)展，廣東商學院學報， 20xx,4:1620 [16]谷永芬 ,劉穎 ,劉月梅 . 中外零售業(yè)態(tài)的比較研究 .哈爾濱商業(yè)人學學報 (社會科學版 )， 20xx,4:4952 北京物資學院 20xx 屆畢業(yè)論文 21 外文文獻與翻譯 一、 文獻原文 Acquisitions and Foreign Expansion: 1970—— 1986 Through a new puter inventory system, 7Eleven was able to pinpoint its strengths and discover that single purchase items were its best sellers. But with such growth, problems began to surface: due in part to the operation of 24hour stores, high employee turnover and insufficient security systems drew management attention. The pany mitted itself to the 24hour store noheless, and the number of 24hour 7Eleven stores rose from 817 in 1972 to 3,703 by the end of 1975. 1927:John Jefferson Green and Joe C. Thompson establish Southland Ice Company and the first known convenience store. 1928:Southland stores begin operating as 39。Tote39。m Stores.39。 1931:Great Depression plunges Southland into bankruptcy. 1933:Following the repeal of Prohibition, ice and beer sales surge. 1936:Vertical integration begins with construction of Oak Farms Dairies. 1939:Company is operating 60 Tote39。m Stores in the DallasFort Worth area. 1946:The stores are rebranded 39。7Eleven39。 to emphasize their long operations hours7 . to 11 . 1947:Purchase of Texas Public Utilities makes the pany the largest ice operator in Texas. 1961:The Southland Corporation is incorporated。 Joseph Thompson names son John as the pany39。s second president。 son Jere is elected vicepresident of sales. 1963:Company begins franchising after being introduced to the concept through its acquisition of 100 SpeeDee Marts in California this same year. 1965:The Slurpee makes its debut in 7Eleven stores, which now number 1,159. 1969:Company expands to the East Coast and into Canada。 store count reaches 3,537. 1971:Sales reach $1 billion. 1973:Area license for Japan is granted to ItoYokado Co., Ltd. 1974:The 5,000th 7Eleven opens at site of the pany39。s original ice dock. 北京物資學院 20xx 屆畢業(yè)論文 22 1983:Citgo Petroleum Corporation is acquired for $780 million. 1986:Company sells 50 percent interest in Citgo to the Venezuelan stateowned oil pany. 1987:The Thompson brothers plete an LBO of Southland. 1988:Company pletes series of divestitures to streamline operations and reduce debt. 1990:After defaulting on $ billion in publicly traded debt, Southland files for bankruptcy. 1991:Company emerges from bankruptcy with debt restructured and with IYG Holding Company of Japan owning 70 percent of its mon stock. 1992:To focus on core 7Eleven business, pany exits from the distribution and food processing businesses. 1996:Most extensive store remodeling program in pany history is pleted. 1999:Company changes its name to 7Eleven, Inc. Southland reached $1 billion in sales by 1971 and became a member of the New York Stock Exchange the following year. The first regional distribution center was opened in Florida in 1971。 by 1977 several such centers were fully functioning and serving more than 3,000 7Eleven stores. Jere Thompson, named president of Southland in 1973, continued Southland39。s American retail store expansion. Southland began to use microwaves for fastfood sales and introduced selfservice gasoline through its newly acquired PakaSak stores. In 1974, the 5,000th 7Eleven store opened in Dallas at the site of John Jefferson39。s original ice dock. Peration of the European market occurred with Southland39。s purchase of a 50 percent interest in Cavenham Ltd., a manufacturing corporation controlling 840 retail outlets in Great Britain. By early 1974, Southland39。s international operations included 50 percent interest in 1,096 United Kingdom outlets, 75 7Eleven stores in Canada, and four Super7 Stores in Mexico. Negotiations for the introduction of 7Eleven to Japan were pleted in December 1973, when Southland granted ItoYokado Co., Ltd., one of Japan39。s largest retailers, an area license. Like the franchise concept in the United States, area licensing worked well in Japan because of its emphasis on the individual businessperson operating a store but able to take advantage of 7Eleven39。s name and 北京物資學院 20xx 屆畢業(yè)論文 23 established systems of management and accounting. By late 1978, 188 7Eleven stores were open for business in Japan. Also in 1978, Southland bought Chief Auto Parts, a California chain of 119 retail automobile parts stores. By 1986 Chief Auto Parts was the largest convenience retailer of automobile parts in the nation, operating 465 stores. Another Southland acquisition was Tidel Systems, a manufacturer of cashdispensing systems and underground ga