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ry styling. Example The zipper on the carrying case you purchased is doublestitched and guaranteed for the life of the product. The kitchen Aid mixer you ordered is our bestselling model. It should meet your cooking needs for many years. End with a Courteous Close Your message is most likely to succeed if your readers are left feeling that you have their best interests in mind. You can acplish this task either by highlighting a benefit to the audience or by expressing appreciation or goodwill. If followup action is required, clearly state who will do what next. see” Checklist: Writing Routine Replies and Positive Messages” to review the primary tasks involved in this type of business message. Strategy for routine replies and positive messages Contents ? An opening Start with the main idea. ? A body Provide necessary details and explanation. ? A close End with a courteous close Start with the main idea ? By opening your routine and positive message with the main idea or good news ? Try to make your opening clear and concise. Start with the main idea So , the best way to write a clear opening is to have a clear idea of what you want to say. Before you put one word on paper, ask yourself, “ what is the single most important message I have for the audience?” Provide necessary details and explanation ? Maintain the supportive tone established in the opening. ? Get the space to explain your point pletely. ? Put the negative portion of your message into as favorable a context as possoble. Provide necessary details and explanation You can use negative information in this type of message only if you’ re reasonably sure the audience will respond positively. Otherwise, use the indirect approach. End with a courteous close ? Make sure the audience understands what to do next and how that action will benefit them. ? Highlighting a benefit to the audience. ? Expressing appreciation or goodwill. 演講完畢,謝謝觀看!