央視市場(chǎng)研究-資料下載頁(yè)
2024-10-04 17:35本頁(yè)面
【正文】 Medicated cream amp。 lotionBaby pharmaceuticalLiver MedicineClothingenterprisePark/Amusement ParkHotelTravel serviceAd spending decrease（ %）Subcategories, ad spending decrease TV Commercials during SARS period, focusing on reminding people how to fight again SARS： 1. Besides Cleaners,more products build their ad munication on “Antigerm/Cleaning” in order to gain the selling point during “SARS” period. ? Dettol to : “Washing clothes is not only aiming at clean, but also health and safe” ? HCG newest sanitary washing equipment address having super “Antigerm” function 2. Health food munication： recharge ABC， raise immunity,such as Amway Nutrilite,YangShenTang Vitamin for Children and Adults, etc. 3. Drinks enriched with vitamin are getting popular,such as “脈動(dòng)” who claims that it brings you not only vitamin,but energy,health and happiness. Ad creative perspective Summary No matter the extension of the TVwatching, obvious ad spending incensement of Cleaner, or the visible stagnancy of Travel and Hotel, all directly reflect the great influence that SARS bring to people and related industry. SARS will definitely be controlled and eliminated, but its affect on people’s lifestyle and hygienic habit and the changes on relevant industry must be longterm. CTR will provide the witness through adverting monitoring data at the first time. Sincerely thanks for sharing CTR research report For more info, pls check the web
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