企業(yè)管理課件-資料下載頁
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【正文】 s Luan Ling Eamp。M School, CAU 1436 7 A certain percentage (the markup) is added to the product’s cost to arrive at the price. Markup Pricing The price at which a product’s costs are covered, so additional sales result in profit. Breakeven Point (Breakeven Analysis) How Managers Set Prices Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 1437 7 Markup Pricing Markup Percentage = Markup Retail Price Breakeven Analysis Breakeven point = Markup (in Units) Fixedcost contribution How Managers Set Prices Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 1438 $0$ 2 0 0 , 0 0 0$ 4 0 0 , 0 0 0$ 6 0 0 , 0 0 0$ 8 0 0 , 0 0 0$ 1 , 0 0 0 , 0 0 0$ 1 , 2 0 0 , 0 0 0010,00020,00030,00040,00050,000F i x e d Cos tT ot a l Cos tT ot a l R e v e n u eTotal Revenue or Total Cost Number of Units Breakeven Chart Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 1439 8 Learning Goal 8 What strategies are used for pricing products? Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 1440 8 Introducing a product with a high initial price and lowering the price over time Price Skimming Selling new products at low prices in the hope of achieving a large sales volume Peration Pricing Product Pricing Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 1441 8 Bundling Grouping two or more related products together and pricing them as a single product OddEven Pricing Setting a price at an odd number to connote a bargain and at an even number to suggest quality Leader Pricing Pricing products below the normal markup or below cost to attract customers to a store where they would not otherwise shop Prestige Pricing Increasing the price of a product so that consumers will perceive it as being of higher quality, status, or value Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 1442 9 Learning Goal 9 What trends are occurring in products and pricing? Chapter 14 Understanding Business Luan Ling Eamp。M School, CAU 1443 9 Use of Yield Management Systems Importance of Color in Packaging and Product Design Use of the Inter for NewProduct Development Trends in Developing Products amp。 Pricing
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