消費心理學(xué)2-消費者的態(tài)度-資料下載頁
2025-07-23 22:38本頁面
【正文】 ort Justification ? All instances of Need for Consistency ? Convey selfconfidence, sincerity — “I know who I am” — Trust what I’m saying IPCAS 消費心理學(xué) 13 態(tài)度改變的基本策略 ? 信息整合與教育 Informing and educating ? 說服與宣傳 Persuasion and propaganda ? 社會控制 Social controls ? 通報系統(tǒng) Delivery systems ? 經(jīng)濟激勵 Economic incentives ? 經(jīng)濟制裁 Economic disincentives ? 臨床咨詢與行為塑造 Clinical counseling and behavior modification ? 強制與約束 Mandatory rules and regulations IPCAS 消費心理學(xué) 14 市場傳播與態(tài)度改變：說服 ? 說服 Persuasion: effectiveness of marketing munications to change attitudes ? 互惠互利 Reciprocity ? 稀缺 Scarcity ? 權(quán)威 Authority ? 一致性 Consistency ? 喜好 Liking ? 共有 Consensus IPCAS 消費心理學(xué) 15 Attention and Comprehension LowInvolvement Processing Communication Belief Change Behavior Change Attitude Change HighInvolvement Processing Cognitive Response Belief and Attitude Change Behavior Change Central route Peripheral route ELM （ The Elaboration Likelihood Model） 廣告說服效果的雙通路模型
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