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【正文】 ntal evidence on the negative effect of product features and sales promotions on brand choice, Marketing Science, Vol 13 No. 1, Webster,. The DealProne Consumer. Journal of Marketing Research,2(2): 186189. Chandon, P., Wansink, B. amp。 Laurent, G. 2022. A Benefit Congruency Framework of Sales Promotion Effectiveness. Journal of Marketing, 64 (4), 6581. Aaker, David A.,(1973), “Toward A Normative Model of Promotion Decision Making,” Management Science, , , , 1973 Mantel, Susan Powell and Kardes, Frank R. (1999), “The Role of Direction of Comparison, AttributeBased Processing, and AttitudeBased Processing in Consumer Preference,” Journal of Consumer Research, Vol. 25, No. 4 (Mar., 1999), pp. 335352
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