【正文】 e ample 2 U. S. dollar population group. Within 50 many years of past, World Bank , contribute the country , various international support organization , central government of each countries, think that at the furthest end of, way should be poor dying out, but none achieves self39。s aim as well as the voluntary association that the queen adds slightly organizes. Fact realizing that this once makes peopel dejected, have reached extraordinary one simplicity right away but extremely the revolutionary character view: Not looking upon poor group as the sufferer or burden on society again, but need to look upon them as the have a vigour , entrepreneur having creative ability and valuable consumer, the general opens of a brandnew chance right away.The pyramid bottom marketplace is innovative 12 principle1, takes that the product and the price serving show as priority. Marketplace service is not only and at a low price relevant for the pyramid bottom , meaning creates one kind of new nature price system. That price shows the aspect quantum jump is to cater to pyramid bottom marketplace precondition.2, is innovative needing to blend style39。s resolving a scheme. Problem been confronted with by pyramid bottom consumer can not use original technology to go and solve. The most is expansion , lifting price shows to resolve a scheme, need the advanced and new and developing technology, and creativeness field and the infrastructural facilities now available , evolving rapidly bine.3, between different the country , culture and language, since the pyramid bottom marketplace is very big , the scheme developing solving ing out therefore must can duplicate and transplant. How does the scheme apply India southern part solving to north part? How from Brazil to China , again do arrive at India? The scheme design must adjust easily in being in progress in similar pyramid bottom marketplace. This is to gain scale responding to a strategic point thinking.4, the developed country is accustomed in waste of resources. Resource usage level for instance, assuming that every one pyramid bottom consumer begins to use package39。s words like representative USA or Japan consumer did , will have no way to maintain such so all over the world5, product exploitation must start from that to the function (but the depth understands that not only being a form39。s). That the modicums being in progress specifically for the product that USA , Europe or Japanese rich consumer develop is changed only is over insufficient. Think to life of pyramid bottom consumer work environment, the designer must make the meticulous thinking again to the function. For instance, make use of the washing machine having the function adjusting the chroma contaminating a sum voluntarily, people can wash clothes according to setting up condition thick fluid, this and outside brook the circumstance being hit by thick fluid washing clothes is totally different. 6, except that the product is innovative, in pyramid bottom marketplace, serve process FOAK same important. In the developed country, sell the queen Must take building logistics infrastructural facilities as priority, including building the fabrication facilities satisfying mon condition in being innovative under normal conditions. Not yet, enterprise carrying out business in bottom marketplace in pyramid inspects to say , approaches the lurking consumer and educates them to those same be a troublesome problem. Technical ability request and key that 7, reduces when applying. The most pyramid bottom marketplace is fair in the field of the technical ability. Product and the design serving, must think that the technical ability is horizontal arriving at to adapt to no ideal infrastructural facilities and an outlying district gain service.8, educates the homing customer to go to apply a product also very key. The most pyramid bottom consumer lives in medium blind area , this implies them contacting short of broadcast or TV program. This one tradition product educates means since being short of advertisement, way developing the new39。s , creativeness39。s therefore be obliged to, broadcasting picture recording such as on the freight train , making use of low cost drama work to do a performing tour and so on shows product usage to country area , that the group carries out a new product on a semiliterate uses FOAK educating , is meaningful one challenge. 9, the product must be adjusted to very bad environment. The product must bear noise , dust , no clean environment not only10, is aimed at consumer group characteristic , the interface research designs key also suitable. The level consuming a group in language , culture , technical ability , the difference knowing degree very well waiting for aspect , the problem being that the team who is innovative needs to solve and to properties of products , the characteristic. 11, is innovative must straighten a consumer. The pyramid bottom owns highly dispersed rural market and the highly concentrated city and town marketplace at the same time, be demanding to must carry out FOAK on to assigning method right now. Costing down makes a poor people can bear be extraordinary key. Being that 12, is worthy for to pay attention to, product characteristic property and the function evolution are very quick , the product develops business therefore on pyramid bottom marketplace, For instance, it challenges and net current supply is unique power supply way, cause is a marketplace to the isolated but poor pyramid bottom , can be that the person provides cheaper and finer sources of energy be obliged to.Wealth is contained in the bottomFor a long time, governments of all countries in the world all concentrates efforts on the situation relieving the too much difference between the rich and the poor poor, but assuming the pyramid shape not having very big changing as before. Specifically for various poor problem government and unofficial reason why of aiding a sc