我國(guó)經(jīng)濟(jì)型酒店向綠色酒店轉(zhuǎn)變的路徑研究-資料下載頁(yè)
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【正文】 [7] 劉昊．經(jīng)濟(jì)型酒店與星級(jí)酒店的優(yōu)勢(shì)對(duì)比分析[j]．中國(guó)商貿(mào)，2010年9月第19期：2729頁(yè).[8] 鄧惠君．“兩型社會(huì)”背景下中國(guó)酒店業(yè)發(fā)展路徑研究——基于綠色營(yíng)銷(xiāo)視角[j]．中國(guó)經(jīng)貿(mào)導(dǎo)刊， 2010年8月第18期：3739頁(yè).[9] 祝建剛．低碳經(jīng)濟(jì)下企業(yè)綠色營(yíng)銷(xiāo)創(chuàng)新的思考[j]．中國(guó)商貿(mào)，2010年6月第23期：4648頁(yè).[10] 徐蘭蘭．淺談酒店綠色營(yíng)銷(xiāo)設(shè)計(jì)，.[11] 中國(guó)學(xué)術(shù)期刊網(wǎng):.study on the path of economy hotel changing to green hotelin china in the light the perspective of green marketingxiao hongyan(tourism school, inner mongolia finance and economics university, inner mongolia, hohhot, 010051)abstract: as rapid development on economy and tourism in china, hotel industry has got a very good development environment. and budget hotel finds favor in the general public eyes because it is economical and practical so that budget hotel obtain very fast development rate in recent years. meanwhile, there is also the rapid expansion of a range of issues. blind petition leads to environmental pollution and energy waste. nowadays, consumers attach great importance to environment, prefer to green hotel and advocate green consumption. with globalization, this trend is more and more intense. and for budget hotel in china, the situation means not only opportunities but also challenges. it is a survival and sustainable path for budget hotel to bee green hotel. proceeding development prospects of the china’s budget hotel, the status quo, problems and its advantages as a beginning, this article makes an analysis which china’s budget hotel implements green marketing strategy to be helpful for china’s budget hotel to change the traditional marketing methods, implement green marketing, and develop into green hotel.keywords: budget hotel。 green culture。 green marketing。 green hotel。 sustainable develop
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