【正文】
he environment, price, architectural design, munity planning, property management, construction quality, location, public transportation, etc., are considered the purchase to be taken into account.Size and area of ??investigation, in the respondents, futures Liangshiliangting, Sanshiyiting, Sanshiliangting more people, and would like to purchase Liangshiyiting only 35 people, plans to purchase the correspondingarea of ??100130 square meters with 8080 105 100 square meters, accounting for percentage of potential customers.Therefore, the design of the units should be Liangshiliangting, Sanshiyiting, Sanshiliangting, the main area of ??80130 square meters.Complete survey of outdoor, in the respondents, there are 148 that the district must have an outdoor fitness facilities, 114 select outdoor playground equipment, 119 that the reading room is necessary, therefore, the choice of facilities should be bined with residential areaand the user will select.To effectively develop marketing strategies, we made payment methods and sales channels on the survey, 428 respondents, 146 were selected household deposits, government loans of 44 selected, select the bank with a fast 168, borrowings or otherThere are 84 ways, and the choice of payment options hire 247 people, 86 people choose to mortgage, 101 candidates in one payment.Survey in the sales channel, television, newspapers, accounting for degrees publicity, so use these as the primary form of publicity, supplemented by other forms of publicity.In summary, we can draw the following findings:First, Shenyang City, the existing real estate market, the development of mercial housing and affordable housing there is a great market space, but it remains to be driving all around the facilities and development.Second, Shenyang City, lower consumption levels and wage levels, housing unit should not be high, otherwise the sales would bring problems.Third, we should fully do a good job because the sales of the risks for long and shortterm return on investment difficult.Fourth, in the planning scheme, the units should be designed to Liangshiliangting, Sanshiyiting, Sanshiliangting, the main area of ??80130 square meters.Fifth, to television, newspapers, propaganda as the main form of publicity, supplemented by other forms of publicity.Marketing strategies should be developed mainly for household savings and bank loans to develop appropriate marketing strategies, and the calculation of a variety of payment methods and requirements accordingly.Sixth, so the choice of facilities should be bined with cell area and the users will select.53