【正文】 terial differences between spiritual needs, accurately grasp what customers need? On this basis, the analysis differentiated to meet customer needs condition, according to internal and external business realities and future situation, research has appropriate strength, the purpose is clear, the pany can provide customers with what? this theme. If there are consumer durables, in order to differentiate their products and services should be the difference as the main direction。 If consumer goods, food and beverage should be to create the image of a difference of emphasis.Differentiation strategy is a dynamic differences are not immutable . With the development of the social economy and science and technology, customers will also need to change, yesterday, today, differentiation will bee generalized . For example, the choice before the people to watch , accurate time is regarded as the first standard, and now after the quartz technology , quasi is not a problem , so people again focus more on style 。 phones once considered highine the exclusive thing , and now has entered the homes of ordinary people 39。s hands. If you then go watch manufacturer accurate as the pursuit of strategic objectives, is clearly inappropriate . Mobile phone manufacturers then eyeing models brother, sister models are broken can not win . Second, petitors are also changing, especially the price , advertising , service, packaging , etc., is very easy to follow up the implementation of corporate strategies that imitate . Any differences are not permanently hold, in order to use the right of the enterprise to bee a longterm drug differentiation strategy , a way out only constant innovation , with innovation to adapt to changing customer needs with innovative to beat the followup , the difference is a system policy . The above mentioned various differentiation strategy just described the problem as a classification of people , in specific operations , operators not only according to the petitive situation in the industry , product life cycle, the implementation of the appropriate type of product differentiation strategy , more necessary is to make a differentiation strategy to form a system , fully implemented. Implementation of product differentiation, to provide a unique style of products for our customers, as opponents can not . Xiu Hui rather , it should also publicize the product from the packaging to show significant differences , the establishment of an unforgettable image in the customers . If the consumer durables, provide good service , so that customers everywhere are feeling convenient and safe , it is indispensable. It is noteworthy that the implementation of any kind of differentiation strategy will have to pay a certain price , such as increased service project would increase the cost of sales , increase spending a lot of propaganda going advertising costs , but as long as smoothly achieve the desired differentiation effect, or can bring longterm benefits , this choice is worth entering the 21st century, the information age brings us to shift the attention of the times , with more and more numerous and wider plex information , the information explosion ways to surge , and people with limited attention , how to attract people 39。s attention to ensure that the enterprise 39。s petitive advantage? Competitive market allows panies to sell their products at the marketing tools and ways to keep a new, surprising, amazing tricks , wins for them. However , over also applies to marketing, marketing and use of excessive Utah will not cause side effects . Various tactical bombing , so that people feel after the beginning of the novel , will produce fatigue and boredom.How reasonable use of marketing strategies in the attention economy environment is particularly important。 how to attract the attention of consumers, while not causing the attention of people feel boring boring, even offensive, so we have to use reasonable means of marketing . based on marketing strategy analysis of the situation Attention Economy The proposed attention economyAttention Economy This view was first seen in the University of California scholar Richard published in 1994 titled attention economics (The Economics of Attention) article.First formally proposed attention economy concept is America39。s Michael de Hibernia (Michael ) 1997 in the United States published an article entitled attention shoppers are. He pointed out in this article, the current formulation of relevant information economy is not appropriate, because, according to economic theory, the main research topic is how to make use of scarce resources. For information society scarce resources, he believes that in today39。s society is a great wealth of information even glutted, and the Internet, to speed up this process, information not only not a scarce resource, the opposite is excess. The relative excess of information, only one resource is scarce, it is people39。s attention.With the development of the Internet, the information is no longer valuable, but your attention. This is a Nobel laureate Herbert Simon said. Indeed in this era of information explosion, how to effectively municate their message to the target population is the problem the attention economy to be studied, but also to timely meet the consumer39。s mental model, find emotional resonance. marketing tool in the analysis of examples of the attention economy The 2008 Olympic super marketingThe summer of 2008, hundreds of millions of people remember that our country successfully hosted the 29th Summer Olympic Games, the world39。s eyes are focused to Beijing. Here is the friendship between the countries athletes petitive arena, but also the national strength of China39。s showcase stage, it is a source of business opportunities inherent in each. CocaCola, Lenovo, GE, Samsung Electronics have bee a global partner of the Beijing Olympics, these brands all over the globe, to