企業(yè)管理培養(yǎng)方案課程簡介-資料下載頁
2025-04-25 00:14本頁面
【正文】 zed English is a required undergraduate course for Business management . The goal to learn this course is to make the students make them follow the HRM foreland, and get the relevant materials of HRM. The content of the course consists HR capital, Job analysis, HR strategy, HR planning, Recruitment, Training, Assessment and Compensation.課程編號：110M1403課程名稱（中文）：生產(chǎn)管理實務(wù)課程名稱（英文）：Production Management Practice授課內(nèi)容（中英文）：課程圍繞生產(chǎn)管理的基本理論和有關(guān)的實務(wù)展開，使學(xué)生對生產(chǎn)模式、企業(yè)資源計劃、生產(chǎn)組織、現(xiàn)代生產(chǎn)方式能夠理解和掌握，增強(qiáng)學(xué)生進(jìn)行較為復(fù)雜的企業(yè)生產(chǎn)實務(wù)問題的分析和解決的能力。The course launches regarding the production management elementary theory and the related practice, causes the student to produce the pattern, the enterprise resources plan, the production organization, the modern production method to be able to understand and to grasp, strengthens the student to carry on a more plex enterprise to produce the practice question the analysis and solution ability.課程編號：110M1404課程名稱（中文）：流程管理課程名稱（英文）：Process Management授課內(nèi)容（中英文）： 系統(tǒng)介紹和講述企業(yè)管理方式的沿革與創(chuàng)新，流程管理與傳統(tǒng)管理的特點與區(qū)別，流程管理能解決現(xiàn)代企業(yè)什么問題，關(guān)鍵流程如何識別和選擇，描述流程設(shè)計的工具、流程診斷的分析方法、流程再設(shè)計和優(yōu)化的途徑與方法，如何從傳統(tǒng)的職能管理向流程管理轉(zhuǎn)變、流程再造的具體實戰(zhàn)案例分析。 The course systematically introduced the following contents: the evolution and innovation of enterprise management。 the characteristics of both process management and traditional management, and the differences between them。 what problems could be solved by process management in modern enterprises。 how to identify key processes。 tools to describe the design of process, methods to diagnose and analyze process, ways to reengineer process and optimize process。 how to convert functional management to process management。 case studies on the process reengineering.課程編號：110M1405課程名稱（中文）：組織行為學(xué)課程名稱（英文）：Organizational Behavior授課內(nèi)容（中英文）： 經(jīng)濟(jì)全球化及文化多元化對組織管理的影響；個體行為特點及原因（包括個體人格特點、能力理論、知覺理論、歸因理論、個體決策理論、激勵理論及其應(yīng)用等）；群體行為及其特點（包括群體、團(tuán)隊、領(lǐng)導(dǎo)、壓力、沖突等）；組織行為及其特點（包括組織結(jié)構(gòu)、組織文化、學(xué)習(xí)型組織等）。Influences on organizational management of globalization and cultural diversification. Characteristics and reasons of individual behavior. Group behavior and its characteristics. Organizational behavior and its characteristics.課程編號：110M1406課程名稱（中文）：消費行為學(xué)課程名稱（英文）：Consumer Behavior授課內(nèi)容（中英文）：消費者行為是企業(yè)開展?fàn)I銷活動的基礎(chǔ)。研究消費者心理及行為特點，有利于企業(yè)制定正確的營銷策略，贏得市場、占領(lǐng)市場?！断M行為學(xué)》研究消費者的一般心理活動過程，探討消費者的行為特征、規(guī)律及影響因素。通過本課程的學(xué)習(xí)，可以使學(xué)生在掌握系統(tǒng)理論知識的同時，結(jié)合工商企業(yè)的實踐，學(xué)會運用消費行為學(xué)的理論和方法，指導(dǎo)企業(yè)的營銷活動。Consumer’s behavior is the basic of an enterprise,studying consumer’s psychology and behavior is good for laying down correct marketing tactics and winning markets.《Consumer behavior》researches consumer’s ordinary psychological processes,probes into the characteristics,regularities and influencing factors of consumer’s the study of this course,students could master the systematic theory of 《Consumer behavior》 and learn to use them to guide the marketing of enterprises.課程編號：110M1407課程名稱（中文）：應(yīng)用統(tǒng)計學(xué)與統(tǒng)計軟件課程名稱（英文）：Applied Statistics and Statistical Software授課內(nèi)容（中英文）：主要涉及四個模塊的內(nèi)容：①關(guān)于數(shù)據(jù)獲取、數(shù)據(jù)整理的統(tǒng)計知識；②關(guān)于描述性統(tǒng)計及其運用Excel、SPSS等軟件的處理方法；③關(guān)于參數(shù)估計、假設(shè)檢驗的原理與SPSS應(yīng)用；④關(guān)于相關(guān)分析、回歸分析、因子分析、聚類分析、時間序列分析等統(tǒng)計推斷的適用范圍及其運用SPSS的處理方法。 Four modules would be concerned in this course. The first is the technique about data obtainment and data pretreatment, the second is descriptive statistics and how to apply software such as Excel,SPSS to process data, the third is about parameter estimation and assumption test, and the fourth is the SPSS application in inferential statistics, correlation analysis, regression analysis, factor analysis, cluster analysis, time series analysis and other stat. methods would be required to grasp and can be used expertly.16
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