【正文】 ................. ................................ ................................ ................. 12 產(chǎn)品設(shè)計建議 ................................ ................................ ................................ .................. 13 項目實施進度 ................................ ................................ ................................ .................. 15 營銷方案 ................................ ................................ ................................ .......................... 16 機構(gòu)設(shè)置 ................................ ................................ ................................ .......................... 16 3. 7 合作方式及條件 ................................ ................................ ................................ .............. 17 第四部分： 投資估算與融資方案 ................................ ................................ ................................ . 17 4 .1 投資估算 ................................ ................................ ................................ .......................... 17 投資估算相關(guān)說明 ................................ ................................ .............................. 17 分項成本估算 ................................ ................................ ................................ ...... 17 總成本估算 ................................ ................................ ................................ .......... 20 單位成本 ................................ ................................ ................................ .............. 20 銷售收入估算 ................................ ................................ ................................ ...... 20 稅務(wù)分析 ................................ ................................ ................................ .............. 20 4. 1 .7 項目資金預(yù)測 ................................ ................................ ................................ ...... 21 現(xiàn)金流量表 ................................ ................................ ................................ .......... 21 項目可行性研究過程關(guān)鍵點 ? 人員：相關(guān)專業(yè)人員（市場營銷、設(shè)計、成本、財務(wù)）組成新項目發(fā)展小組，以項目發(fā)展小組的形式開展可行性研究工作，提高各專業(yè)協(xié)調(diào)效率； ? 過程：提前制定可行性研究計劃； ? 結(jié)果：建立固定的項目可行性報告模板； 54 項目可研內(nèi)容指引： 4. 2 融資方案 ................................ ................................ ................................ ............................. 22 4. 2 .1 項目融 資主體 ................................ ................................ ................................ ........... 22 4. 2 .2 項目資金來源 ................................ ................................ ................................ ........... 22 4. 2 . 3 融資方案分析 ................................ ................................ ................................ ........... 22 4. 2 .4 投資使用計劃 ................................ ................................ ................................ ........... 22 4. 2 .5 借款償還計劃 ................................ ................................ ................................ ........... 22 第五部分： 財務(wù)評價 ................................ ................................ ................................ .......................... 23 財務(wù)評價基礎(chǔ)數(shù)據(jù)與參數(shù)選取 ................................ ................................ .............................. 23 財務(wù)評價（ 方案 1 ） ................................ ................................ ................................ ............. 23 財務(wù)盈利能力分析 ................................ ................................ ................................ .... 23 靜態(tài)獲利分析 ................................ ................................ ................................ ........... 24 動態(tài)獲利分析 ................................ ................................ ................................ ........... 24 償債能力分析 ................................ ................................ ................................ ........... 24 綜合指標表 ................................ ................................ ................................ .............. 24 財務(wù)評價（ 方案 2 ） ................................ ................................ ................................ ............. 25 財務(wù)評價結(jié)論 ................................ ................................ ................................ ...................... 25 第六部分： 不確定性分析 ................................ ................................ ................................ ................... 25 盈虧平衡分析 ................................ ................................ ................................ ...................... 25 敏感性分析 ................................ ................................ ................................ .......................... 26 變動因素一成本變動 ................................ ................................ ................................ . 26 變動因素二售價變動 ................................ ................................ ................................ . 26 變動因素一容積率變動 ................................ ................................ ............................. 26 風險分析 ................................ ................................ ................................ ............................. 27 風險因素的識別和評估 ................................ ................................ ............................. 27 風險防范對策 ................................ ................................ ................................ ........... 27 第七部分： 綜合評價 ................................ ................................ ................................ .......................... 27 社會評價（定性） ................................ ................................ ................................ ............... 27 環(huán)境評價 （影響及對策） ................................ ................................ ................................ ..... 27 公司資源匹配分析 ................................ ................................ ................................ ............... 27 第八部分： 研究結(jié)論與建議 ................................ .