商務(wù)英語溝通與口頭商務(wù)溝通-資料下載頁
2025-04-06 12:50本頁面
【正文】 novation革新 改革Chapter Eight Crisis Communications 危機溝通本課要點Your munication skills could make or break the pany Is a Crisis(何為危機) Real crisis share some mon characterristics： timing is unpredictable. exact nature of the crisis is difficult to forecast. occur wityout warning. than one problem occurs at the same time. crisis develops rapidly. play a vital role. Is Communication Essential In a Crisis(危機溝通的重要性) and Tips(技巧建議) fast the blame.’t forget anyone. Can We Do in Advance(危機前的準(zhǔn)備)Communication is one of the key elements in crisis management.One good way of beginning to plan is to look at recent media reports of yourslef: this crisis have been forecast in advance? preparations were made by those affected？ there a quick response to the crisis? was in charge of managing the crisis? the media sympathetic or critical of the management of the crisis? has the crisis affected the images and public preceptions of the organisations involved? Golden Rules(危機溝通十條黃金準(zhǔn)則) in advance. No business is safe from s crisis.*An assessment of the likekly threat.*Clear identification of responsibility.*Setting up of the crisis of management tean.*Practice and exercises. sure everyone knows their role. responsibility. quickly your position clearly and immediately. regularly. your staff what is happening. munications into management reaponse out for exhaustion records Ceisis in Practice.(危機演練)專業(yè)詞匯Inevitable不可避免的encounter 遭遇threat 威脅 恐嚇legislation法律 significant象征Airfreight空運 forecast 預(yù)測aviation航空 exposure暴露 priority優(yōu)先權(quán)Rumours 傳聞consequence 推論 exhaustion枯竭 profile輪廓 broadcast廣播Oil tanker 油罐車vulnerability 易損性allegation辯解 falsification 偽造 篡改 specialist專家Chapter Nine Media Communications 本課要點 Out(信息發(fā)布) Release(新聞稿) Conferences(新聞發(fā)布會) *chose the venue *arrange the stage and seating *make sure that the public addresss system is adequate so that people can hear what is being said *arrange registration *pay attention to the many administrative matters that must be dealt with *make sure that you have enough staff available at the event. Event(公共宣傳活動) It with Pictures(用圖片說話)’t Make It Difficult(為媒體報道提供便捷) Big Interview(重要專訪) and Answers(問與答) Press(負面報道) Be ’t tell liesyou will almost always be found out Communication(反向溝通) Can Spesk for You(誰是發(fā)言人) and Tips(技巧建議) are human. mistakes contacts. 專業(yè)詞匯Backlash后座 newsletter時事通訊 integrity 正直keystone主旨presentation介紹Registration注冊 登記 charity慈善團體 label實驗室 implementation 履行salon畫廊Nuisance損害 minimum 最低限度security抵押品 circulation流通 dividend股息Extreme極端 institution 制度celebrity名聲 familiarisation熟知 donation捐贈9 / 9
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