管理學(xué)院市場營銷英語論文-資料下載頁
2025-04-04 01:28本頁面
【正文】 f calculation type.（四）distributionDesign refers to the establishment of distribution channels distribution channels that have never existed or to change the already existing channels of marketing activities. Design channels typically include analysis services output level, determine goals, defining channel structure and evaluation of main channel programmes in four aspects.Distribution channel constituted by the five processes, namely ownership entity processes, processes, payment processes, information flow and the promotion process.Entity process refers to the entity transfer of raw materials and finished products from the manufacturer to the end customer processes. Process refers to the ownership title to the goods from a marketing agency to another marketing agency of the transfer process. Payment process refers to the purchase price in the flow of the intermediary in the marketing process. Information flow refers to the marketing channels, the intermediary in the marketing process to pass information to each other. Promotion process is defined by using a flat advertising, personal selling, public relations, promotions and other activities exert influence over another unit in the process.3
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