【正文】 ing 滲透定價(jià)PepsiCola 百事可樂(lè)perceived customer value 顧客感知價(jià)值perceived quality 感知到的質(zhì)量perceived value 感知到的價(jià)值percentage of sales promotion budgeting method 銷售額百分比促銷預(yù)算法perceptions of consumers 消費(fèi)者感知/理解perceptual (product) pisitioning 感知（產(chǎn)品）定位perceptual map 感知圖perceptual organization 感知組織perceptual vigilance 感性的警惕performance dimension 業(yè)績(jī)標(biāo)準(zhǔn)performance evaluation 業(yè)績(jī)?cè)u(píng)估performance measures 表現(xiàn)/業(yè)績(jī)測(cè)度performance objective 績(jī)效目標(biāo)performance standards 績(jī)效標(biāo)準(zhǔn)performance 功能perishability 非持久性personal selling 人員推銷personal sources 個(gè)人的信息來(lái)源personnel development 人力資源開(kāi)發(fā)persuasive 說(shuō)服性的pharmaceuticals industry 醫(yī)藥行業(yè)physical (product) positioning 物理（產(chǎn)品）定位physical descriptors 物理變量physical distribution 實(shí)物分銷Pillsbury 皮爾斯博瑞pioneers 先入者Pizza Hut 必勝客place utility 地點(diǎn)效用planning and control system area audit 計(jì)劃與控制系統(tǒng)領(lǐng)域的審計(jì)point of sale information 銷售點(diǎn)信息pointofpurhcase (POP) promotion 采購(gòu)點(diǎn)促銷pointofsales (POS) data 銷售點(diǎn)數(shù)據(jù)pontificator 保守派popularity 通用性population trends 人口趨勢(shì)portfolio models for resource allocation 資源配置的資產(chǎn)組合模式position intensity 地位集中程度positioning 定位possession utility 擁有效用postpurchase dissonance 購(gòu)買后的不協(xié)調(diào)postpurchase evaluation 購(gòu)買后評(píng)估postpurchase/aftersale service 售后服務(wù)potential advantages 潛在優(yōu)勢(shì)potential customer 潛在顧客potential market 潛在市場(chǎng)potential target market 潛在目標(biāo)市場(chǎng)power in distribution 分銷權(quán)力power of buyers 購(gòu)買者能力power of suppliers 供應(yīng)商能力predatory pricing 掠奪性定價(jià)法preempting scarce resources 先占稀缺資源preferential treatment 特惠待遇premiums 額外獎(jiǎng)勵(lì)present petitors 現(xiàn)有的競(jìng)爭(zhēng)者presenting sales message 提供銷售信息pretest market research 測(cè)試前市場(chǎng)研究price discrimination 價(jià)格歧視price elasticity of demand 需求的價(jià)格彈性price fixing 價(jià)格設(shè)定price leaders 價(jià)格領(lǐng)導(dǎo)者price lining 價(jià)格排列定價(jià)法price promotion 價(jià)格促銷price quotation 報(bào)價(jià)price sensitivity 價(jià)格敏感度price structure 價(jià)格結(jié)構(gòu)price 價(jià)格price/earnings ration 價(jià)格/收益比priceoff promotions 降價(jià)促銷pricesetting process 定價(jià)過(guò)程pricing adjustments 定價(jià)調(diào)整pricing policies 價(jià)格策略pricing 定價(jià)primary demand 基本需求primary sources 第一類/主要數(shù)據(jù)print media 印刷媒體private/forprofit organization 私營(yíng)/盈利性組織PRIZM (Potential Rating Index for Zip Markets) 按郵政區(qū)劃為基礎(chǔ)的潛力等級(jí)指數(shù)proactive newproduct development strategy 進(jìn)取型新產(chǎn)品開(kāi)發(fā)戰(zhàn)略probability sampling 概率抽樣problem formulation 界定問(wèn)題problem identificatioin 確定問(wèn)題process management 過(guò)程管理Procter amp。 Gamble (Pamp。G) 寶潔公司product line 產(chǎn)品線product availability 產(chǎn)品的可獲得性product category 產(chǎn)品類別product class 產(chǎn)品類別product decisions 產(chǎn)品決策product design 產(chǎn)品設(shè)計(jì)product development 產(chǎn)品開(kāi)發(fā)product dimension or attributes 產(chǎn)品維度/屬性product evolution 產(chǎn)品演變product features 產(chǎn)品特征product intent share 產(chǎn)品傾向份額product leadership 產(chǎn)品領(lǐng)導(dǎo)能力product life cycle (PLC) 產(chǎn)品生命周期product life cycle curve 產(chǎn)品生命周期曲線product line 產(chǎn)品線product manager audit 產(chǎn)品經(jīng)理審計(jì)product offering 供應(yīng)品product organizaiton of salesforce 按產(chǎn)品組織銷售隊(duì)伍product policies 產(chǎn)品策略product positioning 產(chǎn)品定位product quality 產(chǎn)品質(zhì)量product scope 產(chǎn)品范圍product space 產(chǎn)品位置product specifications 產(chǎn)品規(guī)格product systems 產(chǎn)品體系product type 產(chǎn)品類型product usage 產(chǎn)品用途product 產(chǎn)品product(ion)oriented organization 產(chǎn)品/生產(chǎn)導(dǎo)向型組織production 生產(chǎn)productline pricing adjustments 產(chǎn)品線定價(jià)調(diào)整productmanagement organizational structure 產(chǎn)品管理組織結(jié)構(gòu)productmarket entry control 產(chǎn)品－市場(chǎng)進(jìn)入控制productrelated behavioral descriptors 與產(chǎn)品相關(guān)的行為變量product39。s market characteristics 產(chǎn)品的市場(chǎng)特征productuse testing 產(chǎn)品使用測(cè)試proenvironment 環(huán)保profit impact of market strategy (PIMS) 市場(chǎng)戰(zhàn)略的利潤(rùn)影響profitability analysis 盈利性分析profitability 盈利性/盈利能力profitable survivor strategy 有利可圖的生存者戰(zhàn)略projectpany resource patibility 項(xiàng)目與公司資源的協(xié)調(diào)性projected profitandloss statement 預(yù)計(jì)損益表projective tests 投影測(cè)試promotion decisions 促銷決策promotion mix 促銷組合promotion policies 促銷策略promotion 促銷promotional allowance 促銷折讓promotional effort 促銷努力promotional pricing 促銷定價(jià)promptness 及時(shí)性propector strategy 探索型戰(zhàn)略prospecting for customers 尋找顧客psychographics 心理統(tǒng)計(jì)特征psychological cost 心理成本psychological pricing 心理定價(jià)法public organization 公共組織public relations 公共關(guān)系public utilities 公共設(shè)施publicity 公共宣傳pull strategy for control of distribution channels 分銷渠道控制的拉式戰(zhàn)略pupil dilation 瞳孔擴(kuò)張purchase predisposition 購(gòu)買傾向purchasing agent 采購(gòu)代理purchasing contract 采購(gòu)合同purchasing manager/agent 采購(gòu)經(jīng)理／代理purchasing power perity (PPP) 購(gòu)買力平價(jià)指數(shù)push money/spiffs 傭金push stragtegy for control of distribution channels 分銷渠道控制的推式戰(zhàn)略Qqualifying prospects 審查潛在顧客資格quality dimensions 質(zhì)量維度quality 質(zhì)量quantity discount 數(shù)量折扣question marks 問(wèn)題類questioning 詢問(wèn)法quotas 定額RR amp。 D expenditure 研究開(kāi)發(fā)戰(zhàn)略race and ethnic origin 種族和民族rack jobbers 供應(yīng)超級(jí)市場(chǎng)的批發(fā)商radio 無(wú)線電廣播rank ordering 排序rate of adoption 采購(gòu)率rateofreturn/target return pricing 回報(bào)率/目標(biāo)回報(bào)定價(jià)法rational appeals 理性訴求rationale 基本原理raw materials 原材料reactive and proactive responses 反應(yīng)及前攝策略reactive newproduct development strategyreactor strategy 反應(yīng)型戰(zhàn)略real estate 房地產(chǎn)rebates 回扣recall tests 記憶測(cè)試receiver 接收者reciprocity 利益互惠recognition of problem/need 發(fā)現(xiàn)問(wèn)題/需求recognition tests 認(rèn)知測(cè)試recreation 娛樂(lè)業(yè)recruitment and selection 招聘與選拔recycling of packaging 包裝回收（利用）Reebok 銳步reference group 參照群體referent power 參照權(quán)refocus 鞏固refunds 退款refusal to deal 拒絕經(jīng)營(yíng)regression analysis 回歸分析法regulation 管制related/concentric diversification 相關(guān)/同心多元化relational VMSs 相關(guān)式垂直營(yíng)銷系統(tǒng)relative attractiveness of declining markets 衰退市場(chǎng)的相對(duì)吸引力relative market potential 相對(duì)市場(chǎng)潛力relative market share 相對(duì)市場(chǎng)份額reliability 可靠性repeat purchase behavior 重復(fù)購(gòu)買行為repetition 重復(fù)repositionings 重新定位產(chǎn)品requirements planning 需求計(jì)劃reseller 中間商resident buyers 常駐采購(gòu)員resource allocation/deployment 資源配置response strategies 反應(yīng)策略response to munication 傳播響應(yīng)responsive strategy 反應(yīng)型新產(chǎn)品開(kāi)發(fā)戰(zhàn)略responsiveness 響應(yīng)性retail coverage strategy 零售范圍戰(zhàn)略Retail Index 零售指數(shù)retail outlets 零售店retail sales 零售額retailer cooperatives 零售商合作社retailer 零售商retailing trends 零售趨勢(shì)Return on Equity (ROE) 權(quán)益回報(bào)率Return on Investment (ROI) 投資回報(bào)率Return on Net Assets (RONA) 凈資產(chǎn)回報(bào)率reverse engi