【正文】 式/規(guī)范化formulate 制定fortress/positiondefence strategy 防御堡壘戰(zhàn)略Fortune 《財富》雜志forward integration 向前一體化franchise systems 特許系統(tǒng)franchising 特許經(jīng)營free call numbers 免費電話號碼free goods 免費商品freightabsorption pricing 免收運費定價法fringe benefits 小額津貼frontal attack strategy 正面進攻戰(zhàn)略full costing profitability analysis 全成本盈利性分析fullservice wholesalers 全方位服務的批發(fā)商functional petencies and resource allocation 職能能力與資源分配functional efficiency 職能效率functional organization of sales force 按銷售職能組織銷售隊伍functional organizational structure 職能型組織結(jié)構(gòu)functional performance 功能性能functional strategy 職能戰(zhàn)略Ggames 比賽gap 差距gatekeepers 信息傳遞者general behavioral descriptors 一般行為變量General Electric (GE) 通用電氣General Foods Corporation 通用食品general merchandise discount chains 大眾商品折扣連鎖店General Motors 通用汽車geodemographics 區(qū)域人口統(tǒng)計特征geographic adjustments 地理調(diào)整geographic distribution 地理分布geographical organization of sales force 按地區(qū)組織銷售隊伍Gillette 吉列剔須刀global adjustments 全球調(diào)整global elite consumer segment 全球精英消費品市場global expansion 全球擴張global marketing control 全球營銷控制global markets 全球市場global niche strategy 全球機會戰(zhàn)略global standardization strategy 全球標準化戰(zhàn)略global teenage segment 全球青少年市場globalization 全球化globalmarket expansion 全球市場擴張goals 總目標goingrate/petitive parity pricing 競爭性平價定價法goods producers 產(chǎn)品制造商Goodyear 固特異輪胎government agencies 政府機構(gòu)government buyers 政府采購者government market 政府市場government regulation 政府管制greenhouse effect 溫室效應grey market 灰色市場gross domestic product (GDP) 國內(nèi)生產(chǎn)總值gross margin 毛利gross national product (GNP) 國民生產(chǎn)總值gross profit 毛利gross rating points (GRPs) 總級別指數(shù)group/category product manager 類別產(chǎn)品經(jīng)理growing markets 成長市場growth rate of market 市場增長率growth stage of product life cycle 產(chǎn)品生命周期的成長階段growthextension strategies 增長擴張戰(zhàn)略growthmarket strategies for market leaders 市場領(lǐng)導者的市場增長戰(zhàn)略growthmarket strategy 成長性市場戰(zhàn)略growthmarket targeting strategy 成長性市場定位戰(zhàn)略guarantee/warranty 保證/擔保guarantees 保證Gucci 古琦（世界著名時裝品牌）HHaagenDazs 哈根達斯hard technology 硬技術(shù)Harvard Business Review 《哈佛商業(yè)評論》harvest 收獲harvesting pricing 收獲定價法harvesting strategy 收獲戰(zhàn)略health care 醫(yī)療保健health maintenance organizations (HMOs) （美國）衛(wèi)生保健組織heavy buyer 大客戶Heileman Brewing CompanyHeinz 亨氏食品helpfulness 有益性Henkel 漢高Hertz 赫茲（美國汽車租賃巨頭）HewlettPackard 惠普公司hierarchy of strategy 戰(zhàn)略的層次high margin/lowturnover retailers 高利潤/低周轉(zhuǎn)率的零售商high market share global strategy 高市場份額全球戰(zhàn)略highcontact service system 高接觸服務系統(tǒng)highinvolvement product 高參與產(chǎn)品highinvolvement purchase 高參與購買hight market share 高市場份額戰(zhàn)略Hilton 希爾頓Holiday Inns 假日旅館homogeneous market 同質(zhì)市場Honda 本田household/family life cycle 家庭生命周期household 家庭hybrid technology 混合技術(shù)IIBM 國際商用機器idea generation 創(chuàng)意的產(chǎn)生/生成ideas for new products 新產(chǎn)品創(chuàng)意/構(gòu)想ideascreening process 創(chuàng)意篩選過程identification of segments 識別細分市場Illinois Tool Works 伊利諾斯工具廠image pricing 形象定價imitative positioning 模仿定位imitative strategy 模仿戰(zhàn)略impact evaluation 影響評估impersonal sources 非個人的信息來源implementation and control of marketing programs 營銷計劃的執(zhí)行和控制implementation 實施improvements in or revisions of existing products 現(xiàn)有產(chǎn)品的改良或修正impulse buying 沖動購買impulse goods 沖動購買品incentives 激勵ine 收入increased penetration strategy 增加滲透戰(zhàn)略indirect costing profitability analysis 間接成本盈利性分析individual brand 個別品牌individual value 個人價值industrial goods amp。迪奧（世界著名時裝品牌）Chrysler 克萊斯勒Citi Corp 花旗銀行closing a sale 結(jié)束銷售clothing retailers 服裝零售商CNN 美國有線新聞網(wǎng)cobranding 聯(lián)合品牌code of ethics （職業(yè)）道德標準coercive power 強制權(quán)cognitive dissonance 認識的不協(xié)調(diào)ColgatePalmolive 高露潔collection of data 數(shù)據(jù)收集collection 收款comarketing alliances 聯(lián)合營銷聯(lián)盟bination pensation plan 結(jié)合式薪酬方案Comdex 計算機展銷會mercialization 商業(yè)化mitment 承諾munication channels 傳播渠道m(xù)unication process 傳播過程munication 信息交流/溝通munications media 傳播媒體pany personnel 公司員工Compaq 康柏parative advertisements 比較廣告parison of brands 品牌比較pensation deals 補償處理pensation plan 酬金方案pensation/rewards 酬金/獎勵pensatory 補償性的petition and industry evolution 競爭和行業(yè)演變petitionorientated pricing 競爭導向定價法petitive advantage 競爭優(yōu)勢petitive (supplyside) evolution 競爭（供方）演變petitive factors 競爭因素petitive intelligence 競爭情報/信息petitive parity promotion budgeting 競爭均勢促銷預算法petitive strategy 競爭戰(zhàn)略petitive strength 競爭優(yōu)勢/能力petitor analysis 競爭者分析plaint handling 投訴處理ponent materials and parts markets 組成材料和零部件市場puterized ordering 計算機化的訂購conclusive research 確定性研究conditions of demand 需求情況conflict and resolution strategies 沖突和解決戰(zhàn)略conformance to specifications 與規(guī)格一致conformance 一致性confrontation strategy 對抗戰(zhàn)略conjoint measurement 聯(lián)合測度法conjunctive model 聯(lián)合模型consumer decisionmaking 消費者（購買）決策consumer goods channels 消費品分銷渠道Consumer Goods Pricing Act, USA 美國消費品定價法案consumer goods 消費品consumer markets 消費品市場consumer needs 消費者需求consumer packagedgoods firms 消費者包裝食品公司consumer promotion 消費者促銷consumer tests 消費者測試consumer/household market 消費者/家庭市場consumers39。s equity 品牌的價值breakeven analysis 盈虧平衡分析breakeven volume 盈虧平衡產(chǎn)量breath of product assortment 產(chǎn)品線的寬度breath or diversity of product lines 產(chǎn)品線的寬度或多樣性bribery 賄賂British Airways 英國航空公司brokers 經(jīng)紀人budgeting 預算bundle 捆綁Bureau of Census 人口統(tǒng)計局Burger King 漢堡王busines strength rating 商業(yè)能力評分business plan 商業(yè)計劃business position 經(jīng)營地位business sector 商業(yè)部門business services markets 商業(yè)服務市場business strategies 經(jīng)營戰(zhàn)略business unit strategy 經(jīng)營單位戰(zhàn)略Business Week 《商業(yè)周刊》buyback allowances 回購折讓buyback arrangements 產(chǎn)品返銷buyers39。市場營銷專業(yè)英語A. C. Nielson 尼爾森市場研究公司absorption of costs 成本分配accesibility 可進入性accessory equipment markets 附屬設(shè)備市場account management policies 客戶管理策略Acer 宏基acquisition newproduct development strategy 新產(chǎn)品開發(fā)收購戰(zhàn)略activitybased costing 以活動為基礎(chǔ)的成本系統(tǒng)adaptability 適應性adaptation to market variations 適應市場變化adaptive positioning 適應性定位additions to existing product lines 現(xiàn)有產(chǎn)品線的增加adequate size 準確的大小/足夠的規(guī)模administered vertical marketing systems 管理式垂直營銷系統(tǒng)admini