【正文】 式/規(guī)范化formulate 制定fortress/positiondefence strategy 防御堡壘戰(zhàn)略Fortune 《財(cái)富》雜志forward integration 向前一體化franchise systems 特許系統(tǒng)franchising 特許經(jīng)營(yíng)free call numbers 免費(fèi)電話號(hào)碼free goods 免費(fèi)商品freightabsorption pricing 免收運(yùn)費(fèi)定價(jià)法fringe benefits 小額津貼frontal attack strategy 正面進(jìn)攻戰(zhàn)略full costing profitability analysis 全成本盈利性分析fullservice wholesalers 全方位服務(wù)的批發(fā)商functional petencies and resource allocation 職能能力與資源分配functional efficiency 職能效率functional organization of sales force 按銷售職能組織銷售隊(duì)伍functional organizational structure 職能型組織結(jié)構(gòu)functional performance 功能性能functional strategy 職能戰(zhàn)略Ggames 比賽gap 差距gatekeepers 信息傳遞者general behavioral descriptors 一般行為變量General Electric (GE) 通用電氣General Foods Corporation 通用食品general merchandise discount chains 大眾商品折扣連鎖店General Motors 通用汽車geodemographics 區(qū)域人口統(tǒng)計(jì)特征geographic adjustments 地理調(diào)整geographic distribution 地理分布geographical organization of sales force 按地區(qū)組織銷售隊(duì)伍Gillette 吉列剔須刀global adjustments 全球調(diào)整global elite consumer segment 全球精英消費(fèi)品市場(chǎng)global expansion 全球擴(kuò)張global marketing control 全球營(yíng)銷控制global markets 全球市場(chǎng)global niche strategy 全球機(jī)會(huì)戰(zhàn)略global standardization strategy 全球標(biāo)準(zhǔn)化戰(zhàn)略global teenage segment 全球青少年市場(chǎng)globalization 全球化globalmarket expansion 全球市場(chǎng)擴(kuò)張goals 總目標(biāo)goingrate/petitive parity pricing 競(jìng)爭(zhēng)性平價(jià)定價(jià)法goods producers 產(chǎn)品制造商Goodyear 固特異輪胎government agencies 政府機(jī)構(gòu)government buyers 政府采購(gòu)者government market 政府市場(chǎng)government regulation 政府管制greenhouse effect 溫室效應(yīng)grey market 灰色市場(chǎng)gross domestic product (GDP) 國(guó)內(nèi)生產(chǎn)總值gross margin 毛利gross national product (GNP) 國(guó)民生產(chǎn)總值gross profit 毛利gross rating points (GRPs) 總級(jí)別指數(shù)group/category product manager 類別產(chǎn)品經(jīng)理growing markets 成長(zhǎng)市場(chǎng)growth rate of market 市場(chǎng)增長(zhǎng)率growth stage of product life cycle 產(chǎn)品生命周期的成長(zhǎng)階段growthextension strategies 增長(zhǎng)擴(kuò)張戰(zhàn)略growthmarket strategies for market leaders 市場(chǎng)領(lǐng)導(dǎo)者的市場(chǎng)增長(zhǎng)戰(zhàn)略growthmarket strategy 成長(zhǎng)性市場(chǎng)戰(zhàn)略growthmarket targeting strategy 成長(zhǎng)性市場(chǎng)定位戰(zhàn)略guarantee/warranty 保證/擔(dān)保guarantees 保證Gucci 古琦（世界著名時(shí)裝品牌）HHaagenDazs 哈根達(dá)斯hard technology 硬技術(shù)Harvard Business Review 《哈佛商業(yè)評(píng)論》harvest 收獲harvesting pricing 收獲定價(jià)法harvesting strategy 收獲戰(zhàn)略health care 醫(yī)療保健health maintenance organizations (HMOs) （美國(guó)）衛(wèi)生保健組織heavy buyer 大客戶Heileman Brewing CompanyHeinz 亨氏食品helpfulness 有益性Henkel 漢高Hertz 赫茲（美國(guó)汽車租賃巨頭）HewlettPackard 惠普公司hierarchy of strategy 戰(zhàn)略的層次high margin/lowturnover retailers 高利潤(rùn)/低周轉(zhuǎn)率的零售商high market share global strategy 高市場(chǎng)份額全球戰(zhàn)略highcontact service system 高接觸服務(wù)系統(tǒng)highinvolvement product 高參與產(chǎn)品highinvolvement purchase 高參與購(gòu)買hight market share 高市場(chǎng)份額戰(zhàn)略Hilton 希爾頓Holiday Inns 假日旅館homogeneous market 同質(zhì)市場(chǎng)Honda 本田household/family life cycle 家庭生命周期household 家庭hybrid technology 混合技術(shù)IIBM 國(guó)際商用機(jī)器idea generation 創(chuàng)意的產(chǎn)生/生成ideas for new products 新產(chǎn)品創(chuàng)意/構(gòu)想ideascreening process 創(chuàng)意篩選過(guò)程identification of segments 識(shí)別細(xì)分市場(chǎng)Illinois Tool Works 伊利諾斯工具廠image pricing 形象定價(jià)imitative positioning 模仿定位imitative strategy 模仿戰(zhàn)略impact evaluation 影響評(píng)估impersonal sources 非個(gè)人的信息來(lái)源implementation and control of marketing programs 營(yíng)銷計(jì)劃的執(zhí)行和控制implementation 實(shí)施improvements in or revisions of existing products 現(xiàn)有產(chǎn)品的改良或修正impulse buying 沖動(dòng)購(gòu)買impulse goods 沖動(dòng)購(gòu)買品incentives 激勵(lì)ine 收入increased penetration strategy 增加滲透戰(zhàn)略indirect costing profitability analysis 間接成本盈利性分析individual brand 個(gè)別品牌individual value 個(gè)人價(jià)值industrial goods amp。迪奧（世界著名時(shí)裝品牌）Chrysler 克萊斯勒Citi Corp 花旗銀行closing a sale 結(jié)束銷售clothing retailers 服裝零售商CNN 美國(guó)有線新聞網(wǎng)cobranding 聯(lián)合品牌code of ethics （職業(yè)）道德標(biāo)準(zhǔn)coercive power 強(qiáng)制權(quán)cognitive dissonance 認(rèn)識(shí)的不協(xié)調(diào)ColgatePalmolive 高露潔collection of data 數(shù)據(jù)收集collection 收款comarketing alliances 聯(lián)合營(yíng)銷聯(lián)盟bination pensation plan 結(jié)合式薪酬方案Comdex 計(jì)算機(jī)展銷會(huì)mercialization 商業(yè)化mitment 承諾munication channels 傳播渠道m(xù)unication process 傳播過(guò)程munication 信息交流/溝通munications media 傳播媒體pany personnel 公司員工Compaq 康柏parative advertisements 比較廣告parison of brands 品牌比較pensation deals 補(bǔ)償處理pensation plan 酬金方案pensation/rewards 酬金/獎(jiǎng)勵(lì)pensatory 補(bǔ)償性的petition and industry evolution 競(jìng)爭(zhēng)和行業(yè)演變petitionorientated pricing 競(jìng)爭(zhēng)導(dǎo)向定價(jià)法petitive advantage 競(jìng)爭(zhēng)優(yōu)勢(shì)petitive (supplyside) evolution 競(jìng)爭(zhēng)（供方）演變petitive factors 競(jìng)爭(zhēng)因素petitive intelligence 競(jìng)爭(zhēng)情報(bào)/信息petitive parity promotion budgeting 競(jìng)爭(zhēng)均勢(shì)促銷預(yù)算法petitive strategy 競(jìng)爭(zhēng)戰(zhàn)略petitive strength 競(jìng)爭(zhēng)優(yōu)勢(shì)/能力petitor analysis 競(jìng)爭(zhēng)者分析plaint handling 投訴處理ponent materials and parts markets 組成材料和零部件市場(chǎng)puterized ordering 計(jì)算機(jī)化的訂購(gòu)conclusive research 確定性研究conditions of demand 需求情況conflict and resolution strategies 沖突和解決戰(zhàn)略conformance to specifications 與規(guī)格一致conformance 一致性confrontation strategy 對(duì)抗戰(zhàn)略conjoint measurement 聯(lián)合測(cè)度法conjunctive model 聯(lián)合模型consumer decisionmaking 消費(fèi)者（購(gòu)買）決策consumer goods channels 消費(fèi)品分銷渠道Consumer Goods Pricing Act, USA 美國(guó)消費(fèi)品定價(jià)法案consumer goods 消費(fèi)品consumer markets 消費(fèi)品市場(chǎng)consumer needs 消費(fèi)者需求consumer packagedgoods firms 消費(fèi)者包裝食品公司consumer promotion 消費(fèi)者促銷consumer tests 消費(fèi)者測(cè)試consumer/household market 消費(fèi)者/家庭市場(chǎng)consumers39。s equity 品牌的價(jià)值breakeven analysis 盈虧平衡分析breakeven volume 盈虧平衡產(chǎn)量breath of product assortment 產(chǎn)品線的寬度breath or diversity of product lines 產(chǎn)品線的寬度或多樣性bribery 賄賂British Airways 英國(guó)航空公司brokers 經(jīng)紀(jì)人budgeting 預(yù)算bundle 捆綁Bureau of Census 人口統(tǒng)計(jì)局Burger King 漢堡王busines strength rating 商業(yè)能力評(píng)分business plan 商業(yè)計(jì)劃business position 經(jīng)營(yíng)地位business sector 商業(yè)部門business services markets 商業(yè)服務(wù)市場(chǎng)business strategies 經(jīng)營(yíng)戰(zhàn)略business unit strategy 經(jīng)營(yíng)單位戰(zhàn)略Business Week 《商業(yè)周刊》buyback allowances 回購(gòu)折讓buyback arrangements 產(chǎn)品返銷buyers39。市場(chǎng)營(yíng)銷專業(yè)英語(yǔ)A. C. Nielson 尼爾森市場(chǎng)研究公司absorption of costs 成本分配accesibility 可進(jìn)入性accessory equipment markets 附屬設(shè)備市場(chǎng)account management policies 客戶管理策略Acer 宏基acquisition newproduct development strategy 新產(chǎn)品開發(fā)收購(gòu)戰(zhàn)略activitybased costing 以活動(dòng)為基礎(chǔ)的成本系統(tǒng)adaptability 適應(yīng)性adaptation to market variations 適應(yīng)市場(chǎng)變化adaptive positioning 適應(yīng)性定位additions to existing product lines 現(xiàn)有產(chǎn)品線的增加adequate size 準(zhǔn)確的大小/足夠的規(guī)模administered vertical marketing systems 管理式垂直營(yíng)銷系統(tǒng)admini