羅蘭貝格-空調市場的品牌定位組合-資料下載頁
2025-05-22 12:45本頁面
【導讀】追求產(chǎn)品可靠性，保險系數(shù)高。虛榮心強，追求時尚。受教育程度低，消費盲目。注便生活質量/品味。強調質量和可靠性。對售后服務要求不苛刻。購買容聲品牌的消費者的主要原因之一是價格便。容聲品牌和科龍電器在形象上與海爾有明顯的差。盡管消費者更認同容聲冰箱的技術和外觀，但技。海爾在售后服務方面的優(yōu)勢是主要的成功要素之
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