畢業(yè)論文-“饑餓營(yíng)銷”對(duì)消費(fèi)者購(gòu)買行為影響研究-資料下載頁
2025-06-03 20:15本頁面
【正文】 l 4P marketing meory， tms paper digs out 恤 elements of‘ ‘Hunger Marketing’39。 ． nley are perceiVed price， perceived qmli 以 product promotio 瑪 shop image， distribution densit)，如 d service quali妙 Then explores how tlle elementS iIIlpact cons 啪 er behaVior thlrougll tIle mree appro∞hed b 弱 ed on regression 鋤 alysis result． Besides mentioned ab0Ve， tllis paper also giVes 陀 lated concluSion． B 硒 ed on empirical 鋤 alysis， tllis paper systematically discusses?H 岫 ger Marketing’ ’ mech 觚 ism 疔 Dm mree aspectS(perceiVed Value， perceived benefit，鋤 d perceived cost)． Then 鋤 alyses how each element impactS consumers’purch 硒 ing behaVior． ARer m 鞏 this paper pr0Vides some suggestions about how to implement tllis strategy e 行． ectiVely． Keywords： H 岫 ger Marketing； PerceiVed Value； Perceived Benefit； Perceived Cost； Purchasing BehaVior
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