財務(wù)管理與財務(wù)分析運營管理課件2-資料下載頁
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【導(dǎo)讀】Ifsomeonesays,“Letsgooutforcoffee,”Starbucks. oftenestomind.success.Interaccess,phoneaheadordering,andCD. Customerintimacy. firm.valuechains.goals.driven.Zaracase. threats.possesses.Havingwell-located&flexibleFacilities. thefirm’scoreprocesses.Franchising. Consistency
【正文】 eeds of each customer by changing the service or product designs. ?Variety involves handling a wide assortment of services or products efficiently. ?Volume Flexibility requires accelerating or decelerating the rate of production quickly to handle large fluctuations in demand. Flexibility as a Competitive Capability 169。 2020 Pearson Education ?Costco case: page 50 169。 2020 Pearson Education Order Winners and Order Qualifiers ?These are criteria used by customers in service or product selection. ?Order Winners are criteria for differentiating services or products of one firm from those of another. ? Price, quality, time, flexibility, after sales support, reputation, etc. ?Order Qualifiers are demonstrated levels of performance required to do business in a particular market segment. 169。 2020 Pearson Education Corporate Strategy and Key Operations Management Decisions Capabilities Performance Gap? No Yes Operations strategy Decisions ? Managing Processes ? Managing Value Chains New Service/ Product Development Market analysis Competitive priorities Corporate strategy 169。 2020 Pearson Education Matching Capabilities to Priorities The table below shows how a credit card division matched their capabilities to their priorities and uncovered gaps in their operating strategy
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